Setting up and tracking conversions in AdWords is essential to understand where your marketing dollars are going. It is very simple to implement, yet the vast majority of AdWords accounts do not track conversions. Here are three must-have conversions for your AdWords account:
Track Mobile Phone Calls
If your business’s mobile website displays a clickable phone number, you can track leads in AdWords. Customers who visit your website on their mobile phone, see a clickable phone number, and call are tracked as conversions in AdWords. Tracking calls is a helpful feature to understand how new customers are finding your business through Google AdWords.
Track Form Submissions
After launching an AdWords campaign, a business owner may receive an influx in form submissions, such as contact us forms, request more information forms, etc. You could make assumptions about the AdWords campaign driving new traffic to the website or you could track those submissions.
Track Online Sales
If your business has an e-commerce website you can determine ROAS (return on advertising spend) by assigning monetary value to your conversions. Tracking sales via AdWords makes it easy for you to understand how much revenue is generated from your campaigns.