An established and quickly-growing B2B medical device manufacturer sought our expertise in website design and e-commerce strategy for a complete revamp of its online store. Our efforts included a website re-design, a custom e-commerce re-structuring with an updated customer journey, and promotions of the new online store through email and paid search. The revamp’s objectives included:
- Increase revenue from online store
- Develop a more customer-centric online presence that effectively presents the key differentiators of the company and its vast array of products
Over a three-month period, TribalVision both strategized and implemented the website and e-commerce revamp. Within the first week of the new online store being live, the company received the largest online order in its history, and in the six month period after the launch, revenue from the online store had increased by over 11% in comparison to the previous six-month period.
The company received the
largest online order
in its history
Our eCommerce Marketing Capabilities
eCommerce Strategy
When we create an eCommerce marketing strategy, we will tailor the plan to fit your business objectives. We are experienced in eCommerce marketing and have a deep understanding of the tactics and messaging necessary to build a full-funnel strategy that grows your revenue.
Return on Ad Spend (ROAS) Optimization
We work with our clients to understand their targeted return on ad spend and work to achieve it. Once we understand the target ROAS we can then evaluate the digital platforms such as Facebook or LinkedIn to understand what adjustments need to be made. If our clients are running Google Ads campaigns we can review and optimize those efforts to ensure they are generating the desired return.
Tactical Implementation
Our team is well-versed in a variety of platforms such as Shopify, Amazon, and Google Shopping, and we understand the strategies necessary to succeed on them. When we set up clients on Shopify we focus on the user journey to ensure that it drives purchases. When creating an Amazon advertising campaign or Google Shopping campaign, we ensure that we are bidding and competing for keywords that will achieve our client’s target ROAS and make continuous optimizations that keep us on that path.
New Customer Acquisition
To help our clients acquire new customers and increase traffic to their eCommerce site, we create top funnel campaigns based on pre-determined buyer personas. We leverage those buyer personas to create digital campaigns across platforms in order to drive interest and develop ways to retain customers though strategies including first purchase discount.
Customer Retention
We understand that customer retention is critical and our strategies are designed to increase the frequency of customer purchases. We leverage tools such as email, and digital remarketing to let users know about new products that they may be interested in as well as offering discounts to those that are signed up for a loyalty program.
Channel Optimization
When we launch a new campaign we continuously monitor the performance of each channel to understand and fine-tune those that lead to user engagement and conversion. Based on the results, we make specific data-driven recommendations and optimizations to increase user engagement and conversions.
Marketing Automation
Our team has extensive experience with marketing automation platforms such as ActiveCampaign, HubSpot, Pardot, and more. We leverage these platforms to help our clients increase the number of purchases on their site. We help them accomplish this by creating email campaigns such as abandoned carts, browsing and exit, and loyalty campaigns by sending discount codes to loyal customers.