Developing and implementing marketing strategies is both a lengthy and arduous process. Creating the most effective strategies requires organizations to make their best guess of the future, by taking into account the lag time between the formation of strategies and the implementation of tactics.

To help improve your organization’s ability to forecast the future, TribalVision has partnered with a marketing research firm to better understand what marketing success will look like in the year ahead and how marketers plan to achieve it. Through our partnership, we conducted surveys with 456 organizations representing a range of company sizes, regions, and industry segments.

These survey findings provide useful and applicable insight into the elements of marketing success both today and beyond. Our next three blog posts will discuss the implications of the survey results.