Optimizing Your Post-COVID Marketing Playbook

Webinar

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It’s Time to Pivot Your Marketing for the Post-COVID Economy

The economy is poised to transform in the coming 6 months. Our webinar showcases ways your organization can start preparing your marketing and sales functions for the influx of activity. Topics we covered include:

  • Increasing marketing efficiencies with automation
  • Fast-forwarding digitization in your marketing and sales efforts
  • Developing new essential marketing assets, such as video, for post-COVID marketing campaigns
  • And more…

This event features a special guest, DigiNovations President, Founding Producer, and TribalVision client, Michael Kolowich, who added his unique expertise into marketing in the post-COVID economy.

What You Will Learn

Post-COVID Audience Targeting

With so many career changes, mergers, and doors shuttered, your existing approach to audience targeting will need a post-COVID refresh. We'll share some key ways you can update your approach to ensure you are reaching the right prospects while also engaging with your existing customers.

Digitizing your Sales Efforts

Any economist or business executive will tell you — the age of COVID-19 has accelerated the move to digital-first customer and prospect engagements. Learn the ways you can be digitizing your marketing and sales processes so you don't get left behind.

Post-COVID Marketing Assets

COVID has changed everyone's expectations when it comes to marketing and sales assets. While the pandemic may finally be drawing to a close, the digital-first practices it ushered in are here to stay. Learn about the new materials you'll want in your marketing library to effectively engage and communicate with customers.

Updating Your Digital Marketing Campaigns

A number of best practices across paid search, social media, and display advertising channels have changed in the last 18 months. Here we'll review some of the latest updates you should start integrating into your campaigns immediately.

Our Speakers

Chris Ciunci
Founder & Partner, TribalVision
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An entrepreneur with over 25 years of marketing experience, Chris founded TribalVision as a forward-thinking alternative to traditional marketing models. He oversees TribalVision’s strategic direction, guiding the firm’s client-first philosophy while spearheading business development efforts.

Michael Kolowich
President & Founding Producer, DigiNovations
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Michael is the founder and President of DigiNovations, celebrating its 20th year of service, and is also Chief Content Officer of OpenExchange. A former Emmy award-winning TV journalist and producer at WGBH-TV, Michael has been on the vanguard of connecting people and technology for the last 30 years.