Allow prospects to get to know your company’s service offerings and what you’re all about. The more they get to know you, the more likely they’ll want to work with you.
What Good Dating and Marketing Have in Common
Key Takeaways
You need to date before you marry.
The importance of being real
By being genuine and approachable from the very beginning, marketers and enterprises will attract and retain customers who follow them for what they are.
The need for continual communication.
Ongoing communication is more important than ever and it needs to be a two-way street. Create a dialogue with prospects with current digital marketing tools.
The need to be unique.
Average products or services won’t cut it in today’s marketing environment. Think about what your prospects are looking for and decide how to be unique.
Actions speak louder than words.
Your company needs to “walk the walk” during the course of everday business and provide a “wow” experience at every level of interaction.
The need to fish in the right waters.
Figure out your target audience and then find the channels that lead directly to the kinds of customers who will value your product and service offerings.