You don’t hire an agency. You hire the people. 

Stefan Willimann brings a deep background in media, marketing, and data transformation to his role as CEO of TribalVision. A seasoned executive with decades of experience, Stefan is known for building high-performing teams, scaling organizations, and helping businesses harness the power of data to drive smarter marketing.

Before joining TribalVision, Stefan served as CEO of SIGMA Marketing Group, where he led the firm’s evolution into a data-driven marketing powerhouse serving Fortune 1000 clients. Following SIGMA’s acquisition by iSOCRATES in 2023, Stefan continued on as a Partner and Practice Lead—guiding integration efforts and ensuring long-term client success.

His earlier career includes leadership roles at CBS Broadcasting, where he helped bridge traditional and digital media as SVP of CBS Outernet Media and VP of Strategic Sales & Marketing. He’s also held roles at WorldNow in NYC and previously founded BroadcastMarketing/BMS, a multimedia agency he built from the ground up and successfully exited in 2004.

Throughout his career, Stefan has been recognized for his forward-thinking approach and passion for innovation. He holds a degree in Sports Marketing & Management from Tulane University and lives in Rhode Island with his wife and college-bound son.

A lifelong Jets fan, he’s still waiting for that elusive Super Bowl run—and not giving up hope.

President & Co-Founder | East Greenwich, RI

As President and Co-Founder of TribalVision, Damien Cabral leads strategic initiatives and oversees day-to-day operations to ensure the agency delivers measurable, high-impact results for clients. Since launching the firm in 2011, he’s helped position TribalVision as a go-to partner for organizations seeking both marketing strategy and execution.

Damien brings over 15 years of performance marketing and growth strategy experience to the table. With a background that spans marketing automation, ABM, CRM, and full-funnel optimization, he partners with both B2B and B2C clients to align sales and marketing, maximize ROI, and drive revenue. His leadership style is straightforward: empower people, play to their strengths, and always push for growth—both professionally and personally.

A project he’s especially proud of? Helping grow one of TribalVision’s first clients from a three-person startup into a multi-million-dollar industry leader in just a few years—rebuilding everything from their brand and pricing model to their message and market position. Outside of work, Damien lives in East Greenwich with his wife, two young boys, and their dog Charlie. He’s happiest skiing, running, camping, or hitting the beach with his family. His go-to podcast is Prof G, and when asked for a fun fact, he jokes: “I don’t do fun.”

As VP of Client Services, Tyler Hetland leads a team of Account Directors and Managers with one goal in mind: helping clients grow through smart, strategic marketing. He brings a strong CX mindset, deep industry knowledge, and a human-first approach to every engagement.

Before joining TribalVision, Tyler served as VP of Marketing Strategy at Rocket55, where he developed the agency’s strategy practice and oversaw client relationships across SaaS, cybersecurity, manufacturing, and B2C. One of his proudest accomplishments? Launching a direct-to-consumer business line that grew into an eight-figure revenue stream.

Tyler believes empathy is the foundation of great partnerships. Whether working with a client or coaching his team, he prioritizes understanding, trust, and shared goals.

When he’s off the clock, Tyler enjoys cabin time, board games, and running obstacle course races. He lives in Minneapolis with his wife, two daughters, and their Aussie mix, Bernie.

Shaina Melville is the operational backbone behind TribalVision’s best work. As VP of Operations and Project Management, she leads the systems, processes, and cross-functional teams that drive quality, efficiency, and growth—for both clients and the agency.

Before joining TribalVision, Shaina held leadership roles at top agencies like Hill Holliday and iProspect, where she managed global operations and supported Fortune 100 brands. Her sweet spot? Bringing order to chaos, and building processes that scale.

She’s especially proud of mentoring the next generation of leaders—watching individuals grow into confident, capable changemakers who help raise the bar.

Outside of work, Shaina finds balance in workouts, travel, and takeout. She lives in Boston with her husband and enjoys exploring new restaurants, lifting heavy, and scrolling TikTok for laughs, hacks, and everything in between. Fun fact: She once dreamed of being a meteorologist.

With over 25 years of experience in auditing, accounting, and finance, Nancy Dykstra ensures that TribalVision runs smoothly behind the scenes. As VP of Finance & Administration, she manages all things numbers and people—from financial reporting and budgeting to payroll, benefits, and compliance.

Nancy began her career at PwC and has supported both public and private companies across a range of industries. She’s especially proud of leading TribalVision’s ERP implementation and helping make recent ownership transitions seamless for clients and staff alike.

Her work philosophy is simple: Do what needs to be done. No job is too small or outside her scope if it helps the team succeed.

Outside of work, Nancy is a proud mom of two grown sons, a Broadway musical lover, and a lifelong Red Sox fan. She once passed all parts of the CPA exam in a single sitting—back when it was handwritten over two and a half days. Her dad, also a CPA, couldn’t have been prouder.

As Director of Growth, Matt Cheetham blends strategic thinking and relationship-building to drive TribalVision’s new business initiatives. Since joining the firm in 2015, he’s helped shape our sales process while supporting marketing execution that delivers real results.

Matt has held nearly every position on the client services side of the business—gaining hands-on experience that now informs his consultative approach to growth. From commercial construction to education and healthcare, he’s led cross-functional teams in developing strategies that work across industries.

Two milestones he’s proud of? Building a lead gen strategy that helped a defense manufacturer scale revenue by 135%, and launching a marketing automation campaign that generated over $2.4M in new revenue for a manufacturer.

Outside of work, Matt is always planning his next trip—he’s hit five continents and is aiming to finish the list. When home, he enjoys skiing, boating, and digging through antique shops for hidden gems.

As Director of Media at TribalVision, Randi Lucius leads the team behind the tactics—paid search, SEO, social, email, and everything in between. She ensures campaigns are not only expertly executed but also aligned with strategic goals and set up for measurable success.

Randi has nearly two decades of agency experience, starting in paid search before expanding into a full-funnel media role. She’s known for her sharp thinking, team-first mentality, and relentless commitment to driving performance.

She’s especially proud of the evolution of BlueKnight’s Google Ads and LSA campaigns, which saw dramatic improvements after months of optimization by her team.

At home, Randi and her husband Josh live with their two cats and dog Huey. She’s a movie buff, a TikTok scroller, and a Reddit regular with a soft spot for smart humor and niche podcasts—favorites include How Did This Get Made?, RedHanded, and The Weekly Planet.

Caitlin Cory leads TribalVision’s social media team with a focus on smart strategy, seamless execution, and client results. As Associate Director of Social Media, she manages both paid and organic accounts across industries—ensuring quality work that meets goals and exceeds expectations.

Before joining TribalVision, Caitlin spent time in project management at Hasbro Toys, overseeing beloved brands like NERF, PreSkool, and Play-Doh. Combined with her agency experience, this background gives her a unique perspective on how to tell stories that connect.

She’s especially proud of implementing Sprout Social agency-wide—transforming manual processes into streamlined, data-driven systems that improved everything from content calendars to reporting.Outside of work, Caitlin loves beach days, lakeside vacations at Winnipesaukee, shopping sprees, and wine nights with family and friends. A recent newlywed, she lives in Newport with her husband and has a soft spot for romance novels and pop culture podcasts like Chicks in the Office and Giggly Squad.

As Head of Business Intelligence and Data Analytics at TribalVision, Travis Sandoe leads efforts to turn complex data into clear, actionable insights. He helps both TribalVision and its clients make smarter, data-driven decisions through intuitive dashboards and scalable data strategies.

With over a decade of experience, Travis has led analytics initiatives across tech startups, government agencies, Big 4 consulting, and Fortune 500 companies. He’s especially skilled in workflow automation, forecasting models, and enterprise dashboard design, including his time at PwC as a Data Visualization Lead.

He’s particularly proud of developing automated Tableau Prep workflows for a government contractor that eliminated over 300 hours of manual work each week.

Outside of work, Travis lives in sunny Land O’ Lakes, Florida with his wife and growing family. He’s a DIY enthusiast, skate rat, proud dad, and concertgoer

Patrick Adams is your go-to for making sense of your martech stack. As Marketing Technology Strategist at TribalVision, he partners with clients to ensure their systems and strategy work hand in hand—building scalable solutions that drive business results.

Patrick’s background is as technical as it is strategic. He’s led teams of developers, designed mobile apps, and architected complex CRM systems, including Salesforce and HubSpot environments. His past experience includes everything from data migrations and QA testing to solution engineering for business mergers.

One project he’s especially proud of? Developing a custom zip-code-based assignment system that saved a client 30+ hours of manual data entry each week.

When he’s not optimizing systems, Patrick is hanging out with his wife, five kids, five cats, and one dog. Hiking, cooking, and gaming are regular events in the Adams household. Fun fact? He was born with three thumbs (and yes, he gets asked about it a lot).

Diana DiLoreto is the steady hand at the helm of complex client relationships. As Group Account Director, she leads onboarding, strategy, and communication across key accounts, stepping in whenever challenges arise—and guiding clients through them with clarity and calm.

With a background in writing, publishing, and marketing, Diana’s been with TribalVision since day one of her career—rising through the ranks and shaping the agency’s client approach along the way. She’s helped scale media budgets, refine messaging, and ensure performance stays sharp.

Diana is driven by curiosity and a love of problem-solving. She sees every client ask as a puzzle worth solving and values asking the right questions as much as finding the right answer.Originally from Upstate New York, Diana now lives in Toronto and flies down to Boston whenever she’s craving seafood. She’s a fan of Howl’s Moving Castle, and once came close to a law career after excelling in statewide mock trial competitions.

Whitney Bonham is all about partnership. As an Account Director, she leads client relationships with a clear focus on trust, collaboration, and measurable results. She’s a connector at heart—translating strategy into action across internal teams while keeping the client experience front and center.

With experience in both agency and nonprofit spaces, Whitney’s background includes roles in copywriting, marketing, event planning, and development. Her work has spanned everything from school fundraising to international nonprofit campaigns. That versatility shows up in the way she approaches every challenge: open-minded, people-first, and laser-focused on outcomes.

Whitney is especially proud of the long-term relationships she’s built—many clients stay with TribalVision year after year, and often come back again. That loyalty is a testament to the work and the team behind it.

Off the clock, Whitney enjoys traveling (with just one continent left to conquer), volunteering with youth organizations, and catching a musical at PPAC. She lives in Rhode Island with her dog Ollie, a foster-turned-permanent roommate from the early pandemic days.

With over 30 years in marketing project management, Stephanie Ruelke leads with process, precision, and a knack for mentoring strong teams. As Program Director at TribalVision, she ensures client projects run smoothly and deliver impact—on time, on brand, and on budget.

Stephanie’s background spans traditional and digital media, including broadcast, print, and web. Before joining TribalVision, she worked with award-winning agencies across sectors like hospitality, healthcare, real estate, and nonprofit—leading everything from ERP rollouts to company-wide training programs.

A highlight of her TribalVision tenure? Helping architect the agency’s project management systems—a behind-the-scenes initiative that has helped power more efficient, effective work across the board.Stephanie lives on the St. Johns River with her husband and their Great Dane. She’s a collector of vintage uranium glass, a fan of minimalism (“Don’t add, just subtract”), and someone who believes that every detail matters—because every touchpoint is a chance to make a difference.

Christina Simonetti brings structure and strategy to every initiative. As Program Director of Project Management at TribalVision, she oversees scoping, resourcing, and planning across departments—helping turn big ideas into well-executed campaigns.

With 11 years of experience in digital marketing across both publisher and agency settings, Christina has a strong foundation in ad operations and workflow optimization. She plays a key role in shaping agency-wide processes, streamlining client onboarding, and driving smarter lead generation.

One standout initiative she’s led? The rollout of WMJ, which has generated data-driven insights and tangible process improvements across the agency.Outside of work, Christina and her husband are busy (and dusty) renovating their old New England home. She’s always in the kitchen, rain or shine, and tunes into No Such Thing as a Fish to keep her trivia game sharp.