Though counterintuitive, marketing automation doesn’t work on its own. It still requires human ingenuity to deliver superior results.
Automation utilizes software to “automate” routine tasks like email, social media posts, or even digital ad campaigns. We use it for efficiency and to create greater personalization in our messaging by putting data collection to work.
We have a strategic vision for how we set up and deploy workflows at multiple touchpoints along the customer journey. HubSpot, Salesforce, DemandBase, Marketo, MailChimp, and a host of other platforms are powerful tools. But like all tools, you need human expertise to build effective lead generation and customer retention models.
Automation is only as good as the hands you put it in.