Gentex
Omnichannel strategy drives revenue, 6.5MM visits, and 20MM+ impressions
Strategy & Planning / Branding & Creative / Web UI/UX / Paid Digital / Social Media / Automation
Challenge
Gentex Corporation partnered with TribalVision to boost ecommerce sales and revenue for their Ground division (Ops-Core®). The goal was to educate new buyers, nurture them toward purchases, and foster brand loyalty to increase customer lifetime value (CLTV).
Gameplan
TribalVision executed a comprehensive, omnichannel strategy to support every stage of the customer journey, focusing on:
- Increasing brand awareness through organic and paid campaigns, video ads, and social media boosts.
- Driving mid-funnel conversions with Google Ads, shopping campaigns, and remarketing strategies.
- Building loyalty with email campaigns and nurturing existing customer relationships to encourage repeat purchases.
Our Impact
Over the course of the campaign, Gentex achieved significant results, bolstered by TribalVision’s targeted strategies:
- Developed highly targeted video ads that garnered over 6.8MM views and engaged key audiences.
- Enhanced customer engagement through strategic social media campaigns, growing followers to 155K.
- Executed paid search campaigns that significantly increased mid-funnel conversions and traffic.
6.5 MM
Website visits
20 MM+
Social media impressions
The Work
Summary
TribalVision partnered with Gentex Corporation’s Ground division to drive new ecommerce revenue through an omni-channel strategy. By combining targeted video ads, Google Shopping campaigns, and social media engagement, we achieved over 6.5MM website visits, 20MM+ social impressions, and significantly boosted mid-funnel conversions, fostering brand loyalty and long-term growth.
They are organized, always prepared, and good communicators. Since implementing the marketing strategy, the brand's online presence has grown considerably on the web and across all social media platforms. Through their work, the team demonstrated a strong expertise in digital marketing, a professional attitude, and a responsive project management style.
Related Work
