Hilti
Driving growth for a leading construction tech brand with targeted strategies.
Strategy & Planning / Branding & Creative / Web UI/UX / Paid Digital / Social Media / Automation
Challenge
Hilti Concrete Sensors, a construction technology company, needed to establish a robust marketing strategy after being acquired by Hilti. They required a comprehensive approach to drive lead generation, increase brand awareness, and grow their business unit, all while effectively reaching their target audience in the U.S. and Europe.
Gameplan
TribalVision implemented a multi-pronged strategy to optimize Hilti Concrete Sensors’ digital marketing efforts and build their brand:
- Created a standalone website to highlight Concrete Sensors outside of Hilti’s corporate umbrella.
- Launched and optimized LinkedIn Ads campaigns tailored to U.S. and European markets.
- Developed nurture campaigns and CRM workflows in HubSpot, including sustainability-focused initiatives.
Our Impact
Hilti Concrete Sensors experienced significant growth in brand awareness, audience engagement, and lead generation through TribalVision’s tailored approach:
- LinkedIn Ads drove hundreds of leads with an average CPL well below industry benchmarks.
- Organic LinkedIn presence grew followers by 240%, with a 6.4% engagement rate.
27K
Page views in first six months on the newly created website
+6.4%
Organic LinkedIn Engagement Rate with 46,431 Impressions
22.62%
Open Rate on key email campaigns
The Work
Summary
TribalVision successfully established a powerful marketing foundation for Hilti Concrete Sensors, enabling the brand to grow independently within the construction technology space. By implementing a targeted website, strategic advertising campaigns, and CRM optimizations, Hilti achieved measurable increases in leads, engagement, and visibility across the U.S. and Europe.
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