Matt is an agency veteran with more than 10 years experience in the field. As the Senior Creative Strategist, Matt leads TribalVision’s creative services department and oversees the development of all major creative work for the firm.
As a creative strategist Matt’s role is to act as the bridge between the message and the medium—the creative and the analytical—bringing a top-down approach to creative problem solving. In this role, Matt oversees research activities, ideation, and design to ensure continuity from insight to execution, eliminating inefficiencies in the creative process by shepherding the ‘big idea’ from start to finish.
Prior to joining TribalVision, Matt worked at a neuromarketing research firm with a focus on optimizing creative to more effectively drive sales. This research mindset instilled the importance of data-driven decision making in the creative disciplines, and established a strong point of view that carried forward into subsequent strategy roles at global advertising agencies.
Matt holds a B.S. in Marketing Communications from Emerson College and has studied photography at both the School of Visual Arts (SVA NYC) and the Pratt Institute. Matt and his team have been recognized with several awards for creative excellence and impact in web design. He is an avid traveler, show-goer, and criminally underappreciated Fantasy Football commissioner.