Ro has 8+ years of in-channel digital marketing experience. He has built strategies and managed digital marketing budgets of all sizes for both fortune 500s and SMBs. He provides unique expertise in digital marketing, specifically when it comes to tactics like Search Engine Marketing, Programmatic Media Buying, and Social Media Advertising.
At TribalVision, Ro focuses much of his time on providing strategic and tactical oversight over clients who utilize TribalVision’s digital marketing capabilities. He leads team trainings, provides channel optimization recommendations to client teams, and manages 3rd party relationships with channel partners like Google. For clients who are more heavily focused on digital marketing, Ro takes a more active role directly in the client’s account by developing the overall digital marketing strategy and performance forecasts, and leading the direct “in the trenches” implementation for the client’s digital marketing channels.
Prior to joining TribalVision as a Digital Advertising Specialist, Ro had been on TribalVision’s account management team heavily focused on digital marketing for 4 years. He took a hiatus working at larger agencies, and then came back when he realized that TribalVision’s offering, culture, and team were a much better fit for his career and goals with clients. He received a BA in Economics from Syracuse University in 2013.
Some of Ro’s Recent Digital Results Include:
- Developing and maintaining a 500% annual ROAS for a national baby products manufacturer
- Netting a startup direct-to-consumer SaaS client more than 1100+ new application signups a month
- Driving over 800+ consumer brick and mortar visits to retailers in a month
- Reducing Cost Per Acquisition on Google by over 20% for a large financial institution within 3 months