A New York-based manufacturer of LED supplies tasked TribalVision with revamping its company strategy to counter increasing competition from Asian manufacturers and e-commerce giants. TribalVision developed a plan to uniquely position the firm as a go-to solution for leading, multi-million energy savings companies (ESCOs). The marketing strategy consisted of the following
- Build a new brand identity (messaging and assets) to value the company’s product quality and project management skills
- Set up a multi touchpoints process with an emphasis on targeted business development initiatives, leveraging trade shows, associations’ networks, LinkedIn, and direct outreach best practices
- Support the sales force at each step through ongoing training, goal set-up, and custom methods development
After a 4-month period dedicated to building both the assets and the tactical plan, the campaign has secured 21 leads, 4 lunch & learn onsite workshops, and direct connections with key-decision makers at ESCOs, helping the company penetrate the ESCO market for the first time in its history.
The campaign has secured
21 leads, 4 lunch
& learn onsite workshops