Since our founding in 2010, we’ve helped countless manufacturers strengthen their marketing and demand generation efforts. Whether it’s upgrading dated marketing assets, building out lead generation engines or driving website traffic, we transform how manufacturers and industrial companies acquire new customers in the digital age. Manufacturing marketing at it’s finest.
We Help
Manufacturers Grow
Results
Creating a User-Friendly, Conversion-Driving Website for an HVAC Company
Learn More →
Creating a User-Friendly, Conversion-Driving Website for an HVAC Company
TribalVision was tasked with overhauling an HVAC manufacturer’s website. Originally designed in Flash, our main goals were to 1) Streamline the user experience in a modern template, guiding homeowners towards a conversionary form-fill, 2) provide them with a better SEO strategy, and 3) create a lead generation system within HubSpot that leveraged consumer-facing automated emails and internal notifications to sales staff and contractors to better track those leads through the system. All told, our efforts saw a major increase in online conversions:
- YoY, our first week of launch saw a 415% increase in lead form submissions
From 39 to 162 form submissions - After the first full month, the website saw a YoY increase in lead submissions of 38.95%
From 190 to 264 from submissions - Our total conversion rate (submissions/unique site users) at the end of the first month was 3.19%
A YoY conversion increase of
415%
Within the first week of launch
415%
Within the first week of launch
Optimizing a baby manufacturer's paid search account
Learn More →
Optimizing a baby manufacturer's paid search account
TribalVision defined and implemented a new approach for pay-per-click advertising for a national baby product retailer. We overhauled an underperforming account to drive brand recognition, capture new leads, and increase revenue. In the first quarter of optimizing the client’s paid search campaigns:
- Online revenue was up by 263%
- From $33,889 to $123,103
- Ecommerce conversion rate was up 268%
- From 0.38% to 1.41%
- ROAS became 217% more efficient
- From 0.6 to 1.9 ROAS
263%
online revenue
online revenue
268%
E-commerce conversion rate
E-commerce conversion rate
Lead Generation Strategy for LED Manufacturer
Learn More →
Lead Generation Strategy for LED Manufacturer
A New York-based manufacturer of LED supplies tasked TribalVision with revamping its company strategy to counter increasing competition from Asian manufacturers and e-commerce giants. TribalVision developed a plan to uniquely position the firm as a go-to solution for leading, multi-million energy savings companies (ESCOs). The marketing strategy consisted of the following
- Build a new brand identity (messaging and assets) to value the company’s product quality and project management skills
- Set up a multi touchpoints process with an emphasis on targeted business development initiatives, leveraging trade shows, associations’ networks, LinkedIn, and direct outreach best practices
- Support the sales force at each step through ongoing training, goal set-up, and custom methods development
After a 4-month period dedicated to building both the assets and the tactical plan, the campaign has secured 21 leads, 4 lunch & learn onsite workshops, and direct connections with key-decision makers at ESCOs, helping the company penetrate the ESCO market for the first time in its history.
The campaign has secured
21 leads, 4 lunch
& learn onsite workshops
21 leads, 4 lunch
& learn onsite workshops
Hear from our Tribe
“We inherited a website mess and through diligent efforts of TribalVision we were able to get our new website finalized. TribalVision puts the customer first and hurdles over the issues to make sure the customer is satisfied. Outstanding communication and effort…strongly recommend TribalVision as a company who wants to do what is right by the customer. Tribal personnel are courteous and knowledgeable.”
Dave Chenevert
Rhode Island Manufacturing Association
“Through TribalVision’s technological know-how, the marketing efforts have contributed to substantial growth in qualified B2B leads. The team’s reliability, responsiveness, and proactive project management continue to impress.”
Paula Frias
Tanury Industries
“As a specialty packaging company, we have our own internal graphics department and the team at TribalVision did a fantastic job of combining the creative ideas from both companies and creating a true working partnership. Tribal understands the importance of listening and understanding their customer to deliver the best marketing strategy possiable. Our new website deliveried results on day one!”
Bill Plunkett
First Card Packaging
“Having a relationship with this organization has turned into an invaluable asset. From my very first meeting with Chris, through the discovery phase and strategic planning, to my regular meetings and communications with Damien and my assigned marketing team…The quality of people TV has working on their team have been an absolute pleasure to work alongside with. This is a bright, young, and aggressive group that is tech-savvy and up to date on current trends and initiatives. I think any business would be extremely fortunate to work with the people at TribalVision.”
Mat Levin
Munroe Dairy
“We contracted with TribalVision to develop our company’s first strategic marketing plan. Each member of the team was enthusiastic about our company and products, as we worked to identify target audiences and the best marketing tactics to reach them. They made significant improvements to our website – both customer facing and on the back end – and we’ve already seen an increase in our organic search. They set up a CRM for us and trained our staff on how to use it, and we are now in a much better position to stay connected with potential customers throughout the sales cycle…”
Christine McDermott
Tri-Bro Manufacturing
“George from TribalVision was very knowledgeable about his product. He was extremely responsive to all of BJA Magnetics needs. The process went very smoothly and BJA Magnetics could not be happier! We highly recommend TribalVision to any company looking for marketing or website design!”
BJA Magnetics
BJA Magnetics
“Very good experience, TV staff are great, easy to work with and on point when it comes to today’s marketing strategies and techniques. The work they did on our web site was painless and very professional.”
John Ober
PMI
“We’ve been working with TribalVision for over two years, and we are very happy with the partnership we have developed. The TribalVision team crafted a comprehensive marketing plan that outlined the initiatives needed to take our manufacturing business to the next level. Over the course of the past two years, the team has implemented the tactics and initiatives outlined in their plan and have worked with us to automate many of our existing marketing processes. We have weekly calls and frequent in-person meetings and see them as an extension of our internal team. The TribalVision team is energetic, intelligent and puts our best interests first.”
Steve Dicke
Connecticut Spring & Stamping
“I really can’t say enough about my TribalVision team! They dug deep into our machine shop business and put together a marketing strategy that is custom fit and spot on. The team is attentive, detail orientated, on schedule, and cost sensitive. They’re sharp, energetic, hard working, and fun to work with. Thank you TribalVision!!”
Graham Shaw
KC Precision
Asset Development
Our Tribe
