Since our founding in 2010, we’ve helped countless non-profits strengthen their marketing and demand generation efforts. Whether it’s upgrading dated marketing assets, building out lead generation engines or driving website traffic, we transform how non-profits acquire new customers in the digital age.
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Non-Profits Grow
Results
Online Strategy to Drive Website Traffic for a Global Non-Profit
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Online Strategy to Drive Website Traffic for a Global Non-Profit
A non-profit with a global reach tapped TribalVision to strategically overhaul and curate its digital advertising campaigns on Google AdWords, Bing Ads, and AdRoll. The client sought to dedicate a renewed effort toward monetizing its existing website as a key revenue channel. The main goals of this initiative were to 1) increase website traffic, 2) raise brand awareness and recognition, 3) drive online donations, and 4) measure results.
After only three months, TribalVision was able to drive year-over-year successes across the board in December 2014, including: a +202% increase in website sessions year-over-year, a +401% surge in new users to the website (59% of whom came from newly created Ebola search campaigns), a +173% lift in e-commerce transactions, and a +1,168% spike in e-commerce revenue.
+202%
increase in website sessions
increase in website sessions
+401%
surge in new users
surge in new users
Disaster Relief Campaign for Leading Non-Profit
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Disaster Relief Campaign for Leading Non-Profit
A top 10 non-profit international development organization with programs in 50 developing countries reached out to us to execute an integrated marketing campaign for a Nepal disaster relief appeal. The appeal centered around the two devastating Nepal earthquakes that occurred on April 25th and May 12th, 2015, affecting thousands of communities and families. Reacting quickly to the crisis, we rapidly implemented a marketing plan that included direct mail, display advertising, display media buys, email marketing, and paid search advertising, and executed on this strategy over the course of three months. The goals of this campaign were to:
- Generate $100K in total revenue.
- Raise awareness for the organization’s mission and Nepal disaster relief, looking specifically at new donor acquisition.
- Increase qualified traffic and engagement on the website, examining the source and medium of traffic.
- Create compelling email content and stories, with targeted messaging and calls-to-action to donate.
Only a month into the Nepal campaign, we drove a +6,606% month-over-month increase in revenue and a +5,778% increase in transactions from email alone, with a 26% donation conversion rate resulting from email in April 2015. Although in the past direct mail had accounted for an overwhelming majority of donations to the client’s emergency disaster relief efforts, we saw that digital channels drove 53% of the total revenue for Nepal. The total revenue generated amounted to $426,673, over 4x the initial goal.
+6,606%
month-over-month increase in revenue
month-over-month increase in revenue
26%
donation conversion rate
donation conversion rate
Marketing Automation Strategy for Non-Profit
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Marketing Automation Strategy for Non-Profit
TribalVision implemented a Marketing Automation Strategy for one of the largest non-profit organizations in Rhode Island. The organization is part of a global network that offers a variety of programs, advocacy and campaigns to achieve sustainable solutions to end the cycle of poverty. Given their global reach and multiple donor profiles, it was essential that their content strategy was both personalized and automated. To that end, TribalVision developed a comprehensive Marketing Automation Strategy focused on three distinct audiences. The campaign objectives were to:
- Provide current and future donors with relevant and engaging content based on their interests
- Use personalized content to drive overall donations
- Develop a customer journey to increase monthly recurring donors
- Engage non-donors with inspiring stories to convert them to donors
Due to the launch of these campaigns, the organization now has a continuous flow of relevant content to engage donors for years. Post launch (nine months in), we’ve seen exceptional results. The campaigns have:
- Reached over 86,000 contacts with relevant touch points to keep the organization top of mind
- Converted 310 non-donors to donors, amounting to $52,000 in donations
- Converted 322 contacts to monthly recurring donors, which equates to a lifetime value of $740,000
- Built a fully functional automated machine that will now operate with minimal resource time to nurture and convert contacts
332
contacts converted to monthly recurring donors
contacts converted to monthly recurring donors
86,000+
reached contacts with relevant touch points
reached contacts with relevant touch points
Hear from our Tribe
“TribalVision was an absolute pleasure to work with for our website redesign. They are a team of high level professionals, meeting all timelines and responding quickly to any concerns. Their creative team worked well with ours to help develop a new, streamlined web presence that well-mirrors our organizations goals. I would recommend the team at TribalVision to any business looking to enhance and improve their media, web, and external facing presence.”
Lauren Lapolla
PACE Organization of Rhode Island
“TribalVision helped our company with a major rebranding last year. Their commitment to our success and satisfaction was evident in the high quality product and level of communication and responsiveness they provided. The TV team continues to serve as a resource to us when we have follow up questions or just to need to bounce ideas around. As a bonus, they are truly nice people to work with.”
Liz Boucher
CareLink
“Cerebral Palsy of North Jersey recently hired TribalVision to help us increase enrollment at our two special needs schools. Their analysis and recommendations led us to restructure our school marketing position and to make changes to our website and a range of marketing materials and to further engage them in training our staff members. We were most impressed with TribalVision’s focus on outcomes; not change for the sake of change, but change to positively impact enrollment…”
David Bishop
Cerebral Palsy of North Jersey
“TribalVision has added a tremendous boost to our marketing efforts. They supported the marketing for our annual conference and helped double attendance from the previous year.
Well organized team, thoughtful, and client-focused. A great fit for organizations looking for a competent, outsourced marketing function.”
Caleb Stowell
ICHOM
“I have worked with other marketing firms, at great expense, who had their own way of marketing and seemingly did not hear, or gear, their marketing efforts fully to what I needed. From the start, TribalVision listened to what I wanted and needed and, more importantly, put a workable plan in place far beyond what I expected. They came up with a full marketing plan that I can easily implement long after they are gone (website, printed materials, social media targets, analytics and much much more.) They were always timely, professional and personable to work with. I felt like I was their only client. I cannot say enough for what they have done! Without hesitation or reservation, I would highly recommend TribalVision for any, and all, your marketing needs. If I could, I would have given them a 10 star rating.”
Larry Shushansky
Independent Enough
Asset Development
Our Tribe
