Over the past several years, we have all witnessed a tectonic shift in our business practices – from traditional advertizing models to the digital age. But this shift isn’t easy for everyone. According to a recent Accenture Global Consumer Pulse survey, nearly 80% of companies admit they are not fully taking advantage of new digital tools by shifting their marketing practices or incorporating new technology.
Why? Adopting new technology strategies can be confusing, and involves working with new teams and technologies to redesign your website or ensure your data security. Despite the traditional IT-Marketing divide, getting along with your IT team – who often hold the keys to the digital kingdom – is vital to the success of your business.
To help our small business customers get it right, TribalVision recently sponsored a new program on the UR Business network on The Seven Deadly Sins of IT-Marketing Relationships. Marketing Manager, Meghan Lockwood, joins Tech Talk host Jeff Rice to discuss what can go wrong in Marketing- IT teams. These include:
- Not communicating business case
- Failing to collaborate on a project plan
- Ignorance of technical requirements
- Apathy for IT’s bandwidth constraints
- Unclear expectations for project stages
- Unarticulated final product vision
- No strategy for dealing with inevitable hiccups
To combat these sins, develop a collaborative relationship, communicate the value of the project and clearly outline expectations are key strategies to work better with IT, according to Rice and Lockwood.
About TribalVision
TribalVision is an outsourced marketing department for hire whose mission is to help organizations grow their business. TribalVision is a flexible, cost-effective, and practical alternative to the traditional marketing solutions available. TribalVision offers its clients marketing strategy development, channel-mix optimization, tactics implementation, and sales force optimization services.
To learn more, visit tribalvision.com, contact alatosek@tribalvision.com or call 401-272-1300.
About Tech Talk
Tech Talk shares research, thought leadership and best practices in digital marketing from both the perspective of marketers and technologists. Each week W. Jeffrey Rice and a special guest will discuss the latest technology, ideas, products, services, and approaches that positively influence marketing, sales, customer service, and most importantly the customer’s brand experience.