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TribalVision developed and implemented a lead generation campaign through Facebook to grow a baby product e-commerce subscriber list in preparation for the Holiday season. The campaign set a cost-per-lead (CPL) goal of $2.25 based on previous performance benchmarks and set forth to maximize marketing dollars in accordance with industry and brand best practices.

The following efforts assisted in the overall campaign performance:

• • • Ran two lead ad campaigns in tandem to maximize reach amongst audience targeting
    • Excluded all existing subscribers from targeting on a regular basis to ensure top-funnel email capture
    • Tested additional audience targeting and compared average CPL to determine effectiveness of the audience

Over the course of TribalVision’s campaign implementation, the following metrics were reported:

• • • Decreased average CPL by 80% from the first campaign effort
    • Grew total number of subscribers 30% over the course of 4 months
    • Maintained an average open rate of 20% with new subscribers
    • Generated over 14,000 new leads in 1 month while maintaining an average CPL of $0.44

TribalVision worked with one of the fastest growing ed-tech companies to drive sales and increase revenue. Our team was tasked with generating end of the year sales as a final push to increase annual performance. We developed and implemented a detailed promotions calendar as well as a 24-Hour Flash Sale. The main objective of the 24-Hour Flash Sale was to get the people that visited the company’s website during the Black Friday campaign and that did not convert to make the purchase. We focused our efforts on creating boosted organic posts on Facebook/Instagram posts, as well as launching promotional extensions on Google Ads and Bing Ads featuring customized messaging.

Results:

• Revenue was 44% higher in December 2019 compared to December 2018
• E-Commerce Conversion Rate increased by 135% for the Flash Sale traffic
• The increase in revenue helped the company outperform their annual sales projections

A highly-regarded education company reached out to TribalVision to strategize and implement a promotional campaign to boost its underperforming exposition, which was launching in a new location. Our campaign included paid search, remarketing, social media advertising, and a Facebook contest to generate buzz around the event. The campaign’s objective’s included:

• • 1. Meet goal for registrations in order to bolster revenue from exposition
    2. Keep marketing cost per registration for the exposition under $35/registration.

Before TribalVision’s on-boarding, revenue for the event was down $15,000 YOY. Within four months of TribalVision’s engagement, registrations for the event had gone from being down 10% YOY to being up 11% YOY, exceeding the company’s goal for registrations. TribalVision was able to hone in on the highest-performing marketing channel—Facebook—in order to keep marketing cost per registration at $33.00/registration. TribalVision’s efforts directly drove over $80,000 in revenue for this event. TribalVision’s total efforts resulted in $200,000 in revenue for the client’s flagship course alone. The cost of generating this revenue was only $7,000.