It's Time to Transition to Google Analytics 4
Google’s game-changing announcement, that Univeral Analytics will be sunset in 2023, in favor of the new Google Analytics 4 (GA4), has marketers everywhere scrambling. With key questions like “how do we make the change?”, “what happens to our existing data?”, and “when do I need to start the transition?”, top of mind for so many, TribalVision is offering a comprehensive GA4 webinar to help you prepare.
We’ll cover key topics such as:
- Setting up the platform’s key new event and conversion tracking
- Leveraging enhanced new visualization tools and reporting
- Using the new AI-powered predictive analytics and insights
- Redefining your engagement metrics
- Reporting across devices and platforms with the new segmentation capabilities
- and more…
What You Will Learn
What is GA4?
While there are plenty of advantages to moving to GA4, it is not without its drawbacks. Learn the good, the bad, and the ugly of Google's new analytics platform so you are ready for the changes that are coming and you can begin to set the right expectations regarding reporting and analytics with your internal teams that are used to Google's Universal Anlaytics.
New Features
Within Google's new GA4 there a wide variety of new features you want to be sure you are taking advantage of once you have the new platform, including predicatable analytics, audience and device segmentation, visualization tools, and much more!
Transitioning to the Platform
Learn everything you need to know about transitioning from your existing Google Universal Analytics instance to the new GA4, including the key deadlines to keep in mind, what you need to export and save from your existing Analytics account before its gone, and what your web developer and marketing team need to set up within the new GA4 Analytics to start leveraging the platform.
Tracking & Reporting
You can’t manage what you can’t measure. We will show you how you can set up detailed reporting and data visualization so you have superior campaign performance tracking with the metrics and KPIs that are top of mind for all organizations.
Our Presenters
Randi Lucius
Digital Marketing Director
As TribalVision's Digital Marketing Director, Randi works with her team of specialists to deliver comprehensive strategies and timely results to our clients. Her goals are not only to help grow our array of clients, but to also foster a collaborative and passionate environment for her team. She has helped build strategies and implement various digital marketing disciplines, including email, paid search, paid social, ABM, and analytics.
Rob Meyer
Senior Business Development Manager
Rob is a marketing veteran with 10 years+ of experience in the industry. As the Senior Business Development Manager at TribalVision, he bridges the gap between the business development cycle and client engagement. He is responsible for ushering prospective clients through the work-scoping phase of engagements, determining the best path forward for new clients. He also manages TribalVision’s marketing efforts.