“I know that half of my advertising dollars are wasted. I just don’t know which half.” So said John Wanamaker, the father of modern advertising. As a small business owner, you may not find his thought too amusing. Maybe you’ve always thought that any advertising, from print ads to email campaigns, is really just a leap of faith.
TribalVision prefers to seamlessly integrate creativity and quantification – a blend of art and science, if you will. Having the ability to measure your return on investment is positively critical to your growth. If you can’t track exactly how many new customers your email campaign brought in, how can you know whether to send another one or try something else? What’s worse, how do you know whether your dollars were worth the effort or wasted?
TribalVision’s purpose is to help each dollar you spend work harder, measuring our progress against clearly outlined goals and pre-defined metrics. Some firms claim they can stretch your budget. We turn it inside out.