Marketing to Consumers with Short Attention Spans
How many times have you checked your phone, looked up from your work, or stared into space in the past hour? If you are anything like the majority, it is […]
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Competitor Analysis 101: How to Out-Market Your Competition
Introduction Today we dig into how to conduct a competitor analysis exercise, but first, a question: Q: If a competitors’ ad campaign knocks it out of the park with a new […]
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To Market or Not to Market During COVID-19?
“When times are good you should advertise. When times are bad you must advertise.” As we face an economic recession in the midst of a global pandemic, businesses are deciding […]
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Marketing Automation is not for Every Business
You may have heard of marketing automation, or perhaps a marketing automation platform such as HubSpot, Pardot, or Marketo. These and other marketing automation platforms (MAPs) can be extremely useful […]
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Visualizing Your Target Audience
One of the most important components of a successful marketing campaign is the ability to accurately target the consumers or prospects most likely to be interested in your products or […]
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