September 2026 Newsletter
Fall = Planning Season September always feels like a reset. Teams are coming out of summer, Q4 priorities are getting real, and 2027 planning is starting to enter the conversation. […]
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Source of Truth in Marketing Data: What It Is and Why It Matters
Marketing teams today have more data than ever before. Dashboards, platforms, attribution models, and reporting tools are constantly generating new insights about performance. And yet, one of the most common […]
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How to Choose the Right Attribution Model for Your Funnel
Choosing an attribution model can feel like a technical decision. In reality, it is a strategic one. Most marketing teams approach attribution by asking which model is best. That question […]
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The Biggest Attribution Myths Holding Marketing Teams Back
Marketing attribution is supposed to bring clarity. In reality, it often does the opposite. Teams invest in more tools, more dashboards, and more complex models, expecting better answers. Instead, they […]
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Marketing Attribution Explained: Models, Platforms, and How to Choose What Actually Matters
Marketing attribution is one of the most misunderstood topics in modern marketing. Teams often open three different dashboards and see three different answers to the same question: Which marketing efforts […]
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Marketing Attribution Explained: Why Your Reports Never Match
If you have ever compared marketing reports across platforms, you have probably experienced the same frustrating moment. Google Analytics shows one number of conversions. Google Ads shows a different number. […]
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What Is Intent Data (And Why Smart Marketing Teams Are Paying Attention)
The Real Problem Isn’t Data. It’s Focus. Most teams don’t have a data problem. They have a focus problem. Between marketing automation platforms, CRMs, analytics tools, and endless performance dashboards, […]
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ChatGPT Is Beginning to Test Ads: What Marketers Know, What We Don’t, and Why It Matters
Artificial intelligence tools like ChatGPT have rapidly shifted from novelty to everyday utility. Millions of people now rely on conversational AI to research products, compare vendors, draft content, solve technical […]
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