To Market or Not to Market During COVID-19?
“When times are good you should advertise. When times are bad you must advertise.” As we face an economic recession in the midst of a global pandemic, businesses are deciding […]
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Marketing Automation is not for Every Business
You may have heard of marketing automation, or perhaps a marketing automation platform such as HubSpot, Pardot, or Marketo. These and other marketing automation platforms (MAPs) can be extremely useful […]
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Visualizing Your Target Audience
One of the most important components of a successful marketing campaign is the ability to accurately target the consumers or prospects most likely to be interested in your products or […]
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