Marketing statistics you need to know

  • Only 20% of Facebook posts generate an emotional response while no ads did (Source: AdEspresso)
  • 32% of teenagers consider Instagram to be the the most important social network (Source: WordStream)
  • 50% of search queries are four words or longer (Source: WordStream)
  • 28% of searches for something nearby result in a purchase (Source: Google)
  • 30% of US eCommerce is from a mobile device (Source: Internet Retailer)
  • 1$ is spent on conversions for every $92 spent on acquiring customers (Source: Econsultancy)
  • 34% is the CTR of the first position on Google search results on desktop (Source: HubSpot)
  • 55% of US consumers begin their online product search on Amazon (Source: MarketingCharts)
  • 61% of marketers use A/B testing to optimize their conversation rate (Source: MarketingCharts)
  • Personalized emails improve click-through rates by 14% and conversion rates by 10% (Source: Aberdeen)
  • 84% of B2B marketers use social media in some form (Source: Hubspot)
  • There are 31% more bloggers today than there were three years ago (Source: Hubspot)
  • 44% of online shoppers begin by using a search engine (Source: Aberdeen)
  • 50% of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase (Source: Hubspot)
  • Content with relevant images gets 94% more views than content without
    (Source: Hubspot)
  • 60% of companies who exceed revenue goals have above average email open rates (Source: Hubspot)
  • Auto-posting to Facebook decreases company likes and comments by 70% (Source: Hubspot)
  • Digital marketing spend is forecasted to increase to 35% in total budgets by 2016 (Source: Kapost)
  • Only about 5% of marketers use a full-featured marketing automation solution (Source: Forrester Research)
  • 65% of email readers prefer emails that contain mostly images
    (Source: Hubspot)
  • Saturday has the highest CTR for emails at over 9% (Sunday is second at just under 9%)
    (Source: Hubspot)
  • The average marketing email delivery success rate is only 75% for B2B companies
    (Source: Return Path)
  • 78% of CMOs think that custom content is the future of marketing
    (Source: Hanley-Wood Business Media)
  • 89% of marketers find customer testimonials to be the most effective form of content marketing
    (Source: RDO)
  • 43% of B2B businesses have found a customer through Facebook
    (Source: State of Inbound Marketing)
  • 57% of TV viewers surf the web at the same time
    (Source: Nielson)
  • 65% of B2B organizations do not have established lead nurturing initiatives
    (Source: Marketing Sherpa)
  • Lead nurturing increases a client’s spend by 47% on average.
    (Source: The Annuitas Group)
  • 57% of online video ads have been found to be unviewable
    (Source: New York Times)
  • 82% of consumers enjoy reading relevant content from brands
    (Source: Hubspot)
  • Mobile formatting matters: 62% of emails in 2013 were opened on a mobile device
    (Source: Yahoo Small Business)
  • 78% of B2B CMOs say marketing is more important to corporate strategy now than it was two years ago
    (Source: CMO.com)
  • Facebook makes up 75% of social media advertising referrals
    (Source: Adobe Digital Index)
  • Online sales count for 41% of US B2B revenue
    (Source: Yahoo Small Business)
  • Companies who have an active blog report that they get 67% more leads.
    (Source: Inside View)
  • Inbound marketing costs 62% less per lead than outbound marketing.
    (Source: Pamorama)
  • For every $92 spent acquiring customers, only $1 is spent converting them.
    (Source: Econsultancy)
  • Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost.
    (Source: Forrester Research)
  • Just 56% of B2B organizations verify valid business leads before they are passed to Sales.
    (Source: MarketingSherpa)
  • 49% of B2B marketers confess to not measuring ROI.
    (Source: The B2B Barometer)
  • 57% of companies have problems finding the expertise to optimize the copy on their landing pages.
    (Source: MarketingSherpa)
  • 70% of the links search users click on are organic, not paid.
    (Source: Marketing Sherpa, February 2007)
  • 60% of all organic clicks go to the top three organic search results.
    (Source: MarketingSherpa, February 2007)
  • 75% of users never scroll past the first page of search results.
    (Source: MarketShareHitsLink.com, October 2010)
  • 48% of marketers build a new landing page for each marketing campaign.
    (Source: MarketingSherpa)
  • Research shows that 35-50% of sales go to the vendor that responds first.
    (Source: InsideSales.com)
  • 79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance.
    (Source: MarketingSherpa)
  • Companies with mature lead generation and management practices have a 9.3% higher sales quota achievement rate.
    (Source: CSO Insights)
  • Relevant emails drive 18 times more revenue than broadcast emails.
    (Source: Jupiter Research)
  • 88% prefer to receive HTML emails vs. 12% who prefer plain text from companies
    (Source: HubSpot)
  • 89% of marketers said email was their primary channel for lead generation.
    (Source: Forrester Research)