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We’ve all heard of it, but what exactly is TikTok? TikTok is a social media platform that encourages short-form mobile-first videos (less than 3 minutes) to reach a …

Spike follower growth, increase organic social engagement and achieve more user-generated content (UGC) by executing the following tips for a successful Instagram contest.  Establish Contest Logistics To ensure …

It is important to start your annual planning and budgeting early. If your organization runs on an annual calendar fiscal year (starts January 1st) you should start planning …

Introduction Today we dig into how to conduct a competitor analysis exercise, but first, a question: Q: If a competitors’ ad campaign knocks it out of the park with …

June 20 – it’s a day when we pause to celebrate what the Dads (and Dad-like figures) in our lives have done for us. As shopping in the …

Preparing for a product launch on organic social media is no small feat. But if done right, it offers an opportunity to drive new followers, increase brand awareness, …

Marketing’s Role in Recruiting: Developing an Effective Channel Approach to Fill Your Candidate Pipeline  Now more than ever, human resource departments are struggling to attract and retain qualified …

Most marketing teams know that search engine visibility is achieved by optimizing the brand’s website, implementing a search engine optimization strategy, and supportive paid search strategy  But what …

First impressions are everything. While it’s a cliché, it especially applies when creating a brand. Building a brand doesn’t happen overnight; in fact, maintenance will be continuous! Avoiding …