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4 Tips for Writing Effective Marketing Copy

Writing marketing copy and effective sales copy is a challenging task that often entails radical simplification. As satisfying as a beautiful website or perfectly delivered marketing campaign might …

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Why Building A Website Is Like A House

Why Your Website Needs a Floor Plan Despite the glamour of that old Kohler commercial, where a sophisticated couple asks their architect to design a house around their …

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Measuring Marketing Performance

If you don’t measure it, you can’t improve it.  Failing to measure your marketing performance is one of the biggest mistakes you can make. There are many reasons …

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