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Planning a product launch needs to be a multi-faceted approach — you need to have a clear and consistent campaign strategy across all your brand’s channels. But once …

Cutting unnecessary expenses is an important part of a successful business strategy. So… it seems simple – why don’t we cut project management? Can’t we project manage ourselves?   …

Video has long been one of the top ways users have consumed content, both for recreation and business. Creating a video can be a great way to drive …

In the past 15 years, the number of U.S. adults who listen to podcasts has nearly quadrupled. That number continues to grow, with forecasts predicting that by 2023 this …

At tomorrow’s meeting, you need to show the board how marketing is impacting the company’s bottom line. Next week, you’re due to review the success of a recently …

Each year, design trends evolve to reflect current events and current pop culture fads. For 2022, bold typography and bold colors have made a comeback, which is a …

It’s no secret content marketing is a critical piece of an organization’s marketing strategy. When executed correctly, it can elevate your brand, build loyal followers and strengthen your …

December is the time for celebration, reflection, and prediction for change. In the world of marketing and communications, this is a time where you can use reflection and …

HubSpot’s reporting tools provide marketers with robust options for tracking ROI across not only their email marketing campaigns but their entire marketing-to-sales funnel. Attribution Reporting, in particular, allows …

We’ve all heard of it, but what exactly is TikTok? TikTok is a social media platform that encourages short-form mobile-first videos (less than 3 minutes) to reach a …