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You probably don’t rely on inventory data from 10 years ago to make business decisions for the next year, right? Well, the same should go for inventory data …

Flexibility and agility // no hard feelings    Given that the urgency of marketing naturally ebbs and flows, it’s a huge benefit if your marketing expenses can appear and …

The power of a team // more hands, more minds Hiring an internal marketing director means placing the entire task of strategizing, executing, analyzing, and refining your marketing …

The State of Email Marketing Technology in 2019 In 2019, it is more important than ever to have cutting-edge email marketing technology and campaigns in place to stay …

If you’ve been thinking about bringing on a marketing resource but aren’t sure whether you should outsource or hire an internal marketer, you’re certainly not alone. After decades …

You’ve finalized content, uploaded images, and set-up your workflow – you think you’re in the clear to deploy your first email marketing campaign. This is where first-timers run …

Having a celebrity endorse your product on social media is not a new concept, but the price of working with high-profile social influencers is a significant barrier for …

In the digital age it is hard for wholesalers to drive more retail sales while keeping their message and brand consistent. Consumers are expecting more product information in …

For all of the podcast fans out there — trust me, I know how easy it is to be sucked into the throws of S-Town, My Favorite Murder, …

As Amazon continues to build an e-commerce empire, it’s vital that sellers understand how to set themselves up for success. If you’ve made it past the basics of …