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If you sell products online through an e-commerce website, taking advantage of Google Shopping is a great opportunity. Although the upfront set-up takes some time and effort, the …

“Simplify your marketing efforts down to 2 circles to better clarify your time and attention.”   Outer Circle The “outer circle” is what most business owners focus on when …

Considered the biggest shopping day of the year, surpassing Black Friday, Amazon Prime Day is a global shopping event unlike any other. This year, Prime Day will begin …

We’ve all been customers shopping or browsing on a website at some point. After some time looking through various products, you find the one you are interested in …

It’s no secret that mobile use has risen drastically over the past few years. With iPhones and Androids becoming faster, easier to use, and in everyone’s hands, the …

Apple Search Ads put your app in front of the right audience. There are specific actions you can take to optimize this marketing channel to ensure it is …

Google offers a number of types of digital advertising, but within the Search category (text ads) Google offers non-profits two tools to purchase search ads: Google AdWords, which …

Time is a precious resource, and while marketing automation delivers some of the greatest efficiencies of any tool in the modern marketer’s arsenal, it requires due diligence to …

Selecting a marketing automation platform is already a daunting task: every MAP has its own features, drawbacks, and technical quirks. But if you already have a CRM in …

General Data Protection Regulation, or GDPR, is a new law going into effect on May 25th that aims to protect the privacy of EU citizens in an increasingly …