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Struggling to think of fresh content for your blog, social media or other marketing assets? Developing content is essential in marketing your brand and your products but it …

Facebook, Instagram, and Twitter. Not to mention email, paid search, and SEO… you do it all. But do you know what’s working? And how do you find out? …

Many marketers are quick to write off print advertising channels in this day and age. With the powerful targeting and data options in digital advertising, it’s not surprising …

Online giving continues to grow year over year for nonprofits. These digital donors are different than the people acquired through traditional marketing channels (print advertising, direct mail, televisions …

Like many others, I tend to reference Yelp, YouTube, or blogger reviews prior to trying a new restaurant or making a large purchase. With social media platforms becoming …

Marketing Strategy Tactics Step 1 and Step 2. Step 3: What specific marketing tactics and activities should I be using? I told you there would be more on …

  See here for Step 1. Step 2: Where generally should I be focusing my marketing? Now that we understand the big-picture business goal, let’s turn to marketing …

Business owners have a lot of things to think about, marketing just being one of them. With so much going on, it’s easy (and common) for some key …

Is Your Website Hurting Your Sales Efforts? Your company website is perhaps the most valuable asset in your marketing arsenal. It provides the lowest barrier to entry for …

With over 300+ million members, LinkedIn is the most widely used professional network. 58% of users report spending 2 or more hours a week on LinkedIn and over …