Market internally to grow
A study by the Human Capital Institute found that most organizations operate at a 30 percent rate of efficiency due to poor engagement among their staff. If you consider how much more revenue a business could generate by increasing its employee engagement, the value of internal marketing becomes clear.
The new marketing ethos
The marketing landscape has undergone a radical transformation since the advent of the information age. Companies used to be in control of their relationships with customers and could use the traditional sales-funnel model to push the prospects through stages of awareness, familiarity, consideration and eventual purchase.
Strengthening marketing begins with sales
In today’s hyper-competitive business climate, companies need to continuously refine their marketing strategies to ensure that internal resources are optimized and new business-development efforts are finely tuned. While business owners are usually on top of every detail of their new business efforts...