Automation

Generate more leads by streamlining your marketing initiatives

To market smarter, marketing departments today are automating repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier. Ultimately, a well-crafted marketing automation strategy unearths what each contact wants and delivers the most effective message to convert them from visitors, to leads, to customers, to advocates.

At TribalVision, our marketing automation expertise and agnostic position in the automation space enables the organizations we work with to implement the most appropriate and robust automation platform in the most cost-effective manner possible. And rather than just recommending the right-sized automation solution, we get into the trenches to setup and deploy all the workflows across all touchpoints of the customer journey.

Strengthening your automation efforts

Below are some specific ways TribalVision can help you build out or refine your existing automation roadmap for maximum efficiency and results.

Lead Nurturing

Lead nurturing is the process of developing relationships with buyers at every stage of the marketing funnel, and through every step of the buyer’s journey. Nurture campaigns focus on listening to the needs of your prospects, and providing the information and answers they need. Leveraging automation technology, TribalVision will execute multi-channel lead nurturing campaigns that involve a mix of marketing automation, email marketing, social media, paid retargeting, and A/B testing. In addition, we will create highly relevant 1:1 conversations with your customers, at scale, that build and grow long-term relationships.

Lead Scoring

Lead scoring is a methodology used to rank prospects against a scale that represents the perceived value each lead represents to the organization. Lead scoring can be implemented in most marketing automation platforms by assigning numeric values to certain website browsing behaviors, conversion events, or social media interactions. The resulting score is used to determine which leads should be followed up with directly by a sales rep and which leads should be nurtured further down the marketing funnel. TribalVision will setup your lead scoring, put together the rules based scoring with your team and ensure that your sales team is receiving the highest scoring leads while the remainder continue through our automated workflows.

Account Based
Marketing Deployment

Account Based Marketing is a move away from hunting the largest crowds towards finding the absolute best matches for your business, and going after them with highly targeted automated marketing campaigns. Leveraging the appropriate automation technology, TribalVision will help you identify and target accounts with the greatest revenue potential, engage them so they move more quickly through the sales funnel, deliver highly personalized messages across all channels, including email, web, ads, and mobile and then track/measure the success of your account-based programs across target customers, segments, and channels in terms of pipeline and revenue.

CRM Integration

Through integration, we enable our clients to have a unified approach to customer tracking as all the contact, communication and other informational data is saved under one closed-loop platform. Prospect and customer data is organized, easy to view and edit, and faster to analyze. In addition, by tying your automation platform and CRM software together, your marketing and sales teams can now work together to ensure that every lead that enters the top of the funnel is accounted for and thoroughly worked – from both the marketing and sales departments. Working with TribalVision, we will ensure that your marketing automation software and CRM are integrated, working nicely together and providing you with a full view of each prospect during their journey with your organization.

Tracking & Reporting

As John Wannamaker once said, “Half my marketing dollars are wasted. I just don’t know which half.” With the right automation software in place that links won deals to the marketing activities you have executed, you will never have to walk in his shoes again. Working with TribalVision, we will setup the necessary tracking at each stage of the marketing funnel and customize the appropriate Key Performance Indicator (“KPI”) marketing dashboards to track the number of leads you are generating, and where those leads are coming from. We will also track all the lead nurturing marketing activities put in place leading up to the sale so that continual refinement of your ABM, drip email and multi-channel efforts takes place to maximize the probability a top-of-funnel lead will turn into a closed sale.

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