For decades, the customer decision journey was viewed as a “sales funnel” — where customers quickly narrow down the brands they’re considering until the all-important point of sale.
Today, with the explosion of product choices, digital marketing and advertising channels and available knowledge, the customer’s decision journey is much less straightforward. It is typically shaped over a period of time by a variety of messaging touchpoints — and doesn’t end at the point of sale.
At TribalVision, the foundation of our loyalty marketing efforts is our ability to map this complex decision journey — while helping you to fine-tune and maximize the various touchpoints that influence customer decisions and loyalty over time.
The goal is to create a wow experience at every turn in the customer relationship. TribalVision will help you to map out and strengthen every current touchpoint, and suggest new ones to add to the mix. Then we look to increase your wow factor across the board through powerful, loyalty-building “after the sale” experiences.