While many marketing firms are focused on design and creative campaigns, our mission revolves around demand generation and driving top-line growth.
A look at the website metrics for the month of January 2018 (after a year of running digital marketing campaigns) compared to the month of January 2017 yields the following:
The fact that website traffic increased roughly by 50% overall with only a minimal increase in bounce rate indicates that the quality traffic was driven.
Lead (measured by website form submissions) KPIs also display a significant increase when comparing February 2018 to February 2017:
The total number of leads have trended upwards significantly month over month since January 2017. On average, 25.68% of website leads can be directly attributed to our campaigns.
The following efforts assisted in the overall campaign performance:
Over the course of TribalVision’s campaign implementation, the following metrics were reported:
Only a month into the Nepal campaign, we drove a +6,606% month-over-month increase in revenue and a +5,778% increase in transactions from email alone, with a 26% donation conversion rate resulting from email in April 2015. Although in the past direct mail had accounted for an overwhelming majority of donations to the client’s emergency disaster relief efforts, we saw that digital channels drove 53% of the total revenue for Nepal. The total revenue generated amounted to $426,673, over 4x the initial goal.
Before TribalVision’s on-boarding, revenue for the event was down $15,000 YOY. Within four months of TribalVision’s engagement, registrations for the event had gone from being down 10% YOY to being up 11% YOY, exceeding the company’s goal for registrations. TribalVision was able to hone in on the highest-performing marketing channel—Facebook—in order to keep marketing cost per registration at $33.00/registration. TribalVision’s efforts directly drove over $80,000 in revenue for this event. TribalVision’s total efforts resulted in $200,000 in revenue for the client’s flagship course alone. The cost of generating this revenue was only $7,000.
When TribalVision was brought on, there were 215 registrations for the conference. With our help, the client exceeded its goal number of registrants by 51%, ultimately reaching 830 attendees from more than 40 different countries. This year’s registrations showed an 84% increase over last year’s conference registrations. TribalVision’s efforts brought the rate of registration from 45 registrations per month before its engagement with the client to 205 registrations per month during the engagement.
After only two weeks from deploying initial communication (both email and direct mail) thirty three past customers with an estimated lifetime value per customer of $4,200 reactivated their accounts. This one campaign translated to $138,500 in top line revenue growth.
After a 4-month period dedicated to building both the assets and the tactical plan, the campaign has secured 21 leads, 4 lunch & learn onsite workshops, and direct connections with key-decision makers at ESCOs, helping the company penetrate the ESCO market for the first time in its history.
Results from this strategy were immediate. Prior to our involvement, sales from this lead aggregator totaled $4,430. The following month, sales totaled $37,101: a 737% increase in revenue. Additionally, the cost of this channel dropped from 43% to 10% of respective sales.
Over a three-month period, TribalVision both strategized and implemented the website and e-commerce revamp. Within the first week of the new online store being live, the company received the largest online order in its history, and in the six month period after the launch, revenue from the online store had increased by over 11% in comparison to the previous six-month period.
For our client, we focused on engaging key influencers and decision makers at our targeted accounts, deploying a multitouchpoint strategy that leveraged email, Facebook, and LinkedIn content. These outreach pieces linked to one of four landing pages developed on the event’s respective website, each with valuable content gated behind a contact form. Once filled, the contact automatically entered the firm’s sales pipe and was assigned a sales representative who would reach out with the gated content and begin their sales process.
Since launching this campaign, we’ve been able to generate over 50 qualified leads over the course of 4 months. With an average conversion value of $12,000 and an estimated conversion rate of 31% for inbound leads, we’ve generated a potential revenue of $186,000 for the firm over the course of our 2 campaigns.
Over the first two and half months of the campaign, 642 new contacts were enrolled in the company’s subscriber list. Approximately 64 store launches can be attributed to the campaign. Based on the standard store activation rate of 40% and an average revenue of $1,364 per store, an estimated $34,918 in revenue can be attributed to the campaign during the first two and half months.
After a month, our campaign has resulted in 14 leads, maintaining a cost per lead of only $15.18, and has generated 1 closed deal (a value of approximately $30,000). In addition, 8 leads are still in the pipeline (a potential value of approximately $240,000).
As we assessed each vendor and their associated costs, we were able to identify that many of these services were items we could be providing for them under one roof. As a result of our efforts, we were able to bring them from 8 vendors having annual fees totaling $57,385 down to 3 vendors with annual fees of $2,605 for a total savings of $54,778.
After only three months, TribalVision was able to drive year-over-year successes across the board in December 2014, including: a +202% increase in website sessions year-over-year, a +401% surge in new users to the website (59% of whom came from newly created Ebola search campaigns), a +173% lift in e-commerce transactions, and a +1,168% spike in e-commerce revenue.
Three months after the launch of the campaign, 16 existing customers joined the program – totaling $560,000 in newly found annual revenue – and ~10 meetings with prospects were also scheduled.
Since TribalVision’s marketing efforts began, the company has doubled in revenue, landed key national accounts and has transformed itself from a local family run business to a dominant industry leader that is poised to double in size again in the upcoming two years.
Although the company was not known in the US and had no physical presence, the 6-month outreach program secured 20 leads and has already generated $240K in sales opportunities.