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It’s no secret that mobile use has risen drastically over the past few years. With iPhones and Androids becoming faster, easier to use, and in everyone’s hands, the …

Apple Search Ads put your app in front of the right audience. There are specific actions you can take to optimize this marketing channel to ensure it is …

Google offers a number of types of digital advertising, but within the Search category (text ads) Google offers non-profits two tools to purchase search ads: Google AdWords, which …

Time is a precious resource, and while marketing automation delivers some of the greatest efficiencies of any tool in the modern marketer’s arsenal, it requires due diligence to …