Online giving continues to grow year over year for nonprofits. These digital donors are different than the people acquired through traditional marketing channels (print advertising, direct mail, televisions …
Like many others, I tend to reference Yelp, YouTube, or blogger reviews prior to trying a new restaurant or making a large purchase. With social media platforms becoming …
Marketing Strategy Tactics Step 1 and Step 2. Step 3: What specific marketing tactics and activities should I be using? I told you there would be more on …
See here for Step 1. Step 2: Where generally should I be focusing my marketing? Now that we understand the big-picture business goal, let’s turn to marketing …
