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Paid Search, also known as pay-per-click (PPC), is one of the most effective forms of digital advertising because it allows a company to get in front of people …

Throughout 2017, many Facebook users have noticed and complained that their news feed was being flooded with public content from publishers or companies, drowning out status updates and …

Artificial Intelligence (AI) can seem intimidating and creepy when it comes to collecting, reading and analyzing large amounts of information. As marketers, however, we see massive amounts of …

An advertising campaign is like a relationship. There is more to advertising than what is seen with the naked eye. Advertising and creating an advertising campaign involves looking …