HubSpot’s reporting tools provide marketers with robust options for tracking ROI across not only their email marketing campaigns but their entire marketing-to-sales funnel. Attribution Reporting, in particular, allows …
We’ve all heard of it, but what exactly is TikTok? TikTok is a social media platform that encourages short-form mobile-first videos (less than 3 minutes) to reach a …
Spike follower growth, increase organic social engagement and achieve more user-generated content (UGC) by executing the following tips for a successful Instagram contest. Establish Contest Logistics To ensure …
It is important to start your annual planning and budgeting early. If your organization runs on an annual calendar fiscal year (starts January 1st) you should start planning …
Introduction Today we dig into how to conduct a competitor analysis exercise, but first, a question: Q: If a competitors’ ad campaign knocks it out of the park with …
June 20 – it’s a day when we pause to celebrate what the Dads (and Dad-like figures) in our lives have done for us. As shopping in the …
Preparing for a product launch on organic social media is no small feat. But if done right, it offers an opportunity to drive new followers, increase brand awareness, …
Marketing’s Role in Recruiting: Developing an Effective Channel Approach to Fill Your Candidate Pipeline Now more than ever, human resource departments are struggling to attract and retain qualified …
Most marketing teams know that search engine visibility is achieved by optimizing the brand’s website, implementing a search engine optimization strategy, and supportive paid search strategy But what …
