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Paid Search, also known as pay-per-click (PPC), is one of the most effective forms of digital advertising because it allows a company to get in front of people …

Throughout 2017, many Facebook users have noticed and complained that their news feed was being flooded with public content from publishers or companies, drowning out status updates and …

Artificial Intelligence (AI) can seem intimidating and creepy when it comes to collecting, reading and analyzing large amounts of information. As marketers, however, we see massive amounts of …

An advertising campaign is like a relationship. There is more to advertising than what is seen with the naked eye. Advertising and creating an advertising campaign involves looking …

As one of the most popular technologies used today, a marketing automation platform allows you to automate, streamline, and measure a variety of marketing tasks and workflows. Marketing …

Marketing and Graphic Design are inextricably linked by nature. Powerful marketing needs great design and similarly, great design needs an effective marketing strategy. Visual design is so important …

A coherent brand can be a powerful asset whether you’re launching a new product line or creating a new playbook for your sales team to leverage during pitch …

Small business owners and marketing directors: I hope this post saves you time and a headache. When you are tasked with building a new business website or updating …

Embedding YouTube videos on your website is a great way to boost SEO. YouTube has a high domain authority, and therefore not only will adding these videos to …

Although platforms like Salesforce have become commonplace, there are many businesses who, for whatever reason, have bucked the trend and are not adding a CRM (or Customer Relationship Management …