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Google Analytics provides marketers with the ability to track and benchmark traffic based on defined goals.  A goal is any action taken by a user directly on the …

With Halloween upon us most are thinking about costumes, candy, and trick or treaters. Marketers on the other hand, as always, are looking for opportunities to leverage the …

A picture is worth a thousand words. And for some stock image sites, that picture is also worth quite a few bucks. Stock image searching is an necessary …

Account-based marketing, or ABM, is a B2B marketing strategy that allows a sales team and a marketing team to align their strategies by targeting specific accounts, treating these accounts …

As Amazon continues to maintain its hold as the Goliath of online retail, more and more companies are joining the marketplace as sellers. With over 100 million Prime …

Amazon is dominating the ecommerce space, accounting for 43% of all US online retail sales in 2016 according to Inc. In addition, 1 out of every 4 US adults …

Reporting is absolutely crucial to develop strategic insights to drive marketing campaigns. Yet, finding the time to keep reporting up to speed can be hard to come by. …

Integrating marketing and sales’ work streams is a challenging problem many businesses face. Most often, departments simply do not communicate or know what the other team is doing. …

If you sell products online through an e-commerce website, taking advantage of Google Shopping is a great opportunity. Although the upfront set-up takes some time and effort, the …

“Simplify your marketing efforts down to 2 circles to better clarify your time and attention.”   Outer Circle The “outer circle” is what most business owners focus on when …