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“When times are good you should advertise. When times are bad you must advertise.” As we face an economic recession in the midst of a global pandemic, businesses …

Given the singularly unique circumstances that COVID-19 has created, small business owners will need to get savvy and quickly understand the importance of digital marketing in a COVID-19 …

As COVID-19 continues to impact small and medium-sized businesses around the world, Google has announced they will be giving more than $340 million in advertising credits to SMBs …

There are few things that cause business owners more anxiety than uncertainty, which Covid-19 has brought to us in spades. Despite the radical changes that are happening almost …

In 2020, there are more important things to focus on than which days and times are best to send emails. Our inboxes are constantly being flooded with emails …

In recent years, there has been an upsurge in the value experience has on a consumer. According to Salesforce’s State of the Connected Customer Report, “Customers’ standards for …

Historically, brand awareness and lead generation tactics have been treated as separate, distinct initiatives. Brand awareness campaigns take a “shotgun” approach with tactics like radio, TV, digital display, …

Google Ads is one of the best channels you can launch for your organization. Why? Because it’s one of the few channels that serves direct intent. Direct intent …

Get your party hats and streamers ready because 2020 is going to be a wild one. New year, new you? More like new year, new marketing strategy. If …

The Value of Retention: How to Make The Most of Your Existing Customers Lead generation is often valued over maintaining, or nurturing, existing loyal customers. But customer retention …