4 Questions to Ask Before You Build New Marketing Content

It’s no secret content marketing is a critical piece of an organization’s marketing strategy. When executed correctly, it can elevate your brand, build loyal followers and strengthen your bottom line. However, getting to that point requires significant brainstorming, planning, time, and commitment to a long-term objective. 

Before building each piece of content, ask yourself these questions to ensure you strategically approach and create high-quality, relevant content on a consistent basis: 

  1. What is the primary goal of new content being made? For example, is it to generate top-funnel leads for the marketing team to nurture or to support bottom-funnel sales team outreach? 
  2. How should new content support the brand and the way they want to position themselves in 2022?  
  3. Are there pieces of content from competitors or within the industry that you have seen to be impactful? 
  4. If applicable, is there a certain business or product line that you should be prioritizing to build new content for?

Answering the above questions can help save you and your team valuable time building unnecessary content and avoid distributing messages that interfere with your overarching brand positioning.