Long gone are the days of shopping malls and catalog sales. Today’s consumers are turning to social media for their shopping needs, making social media a critical part of any e-commerce strategy.

In fact, a new report estimates that social commerce will grow 3x times as fast as traditional e-commerce, with an expected outcome of $1.2 trillion by 2025. If your business is looking to grow, embracing social commerce is essential for staying ahead in today’s digital landscape. 

Discover how you can use Meta’s paid advertising and organic social media tools to grow your business.

Paid Advertising

Embrace the Power of Variety

When investing in Meta paid ads, it’s essential to experiment with different ad formats to maximize results. While traditional formats like single image and video ads can be effective, there are many other formats available. Let’s run through them:

Carousel ads allow businesses to showcase multiple products in a single ad, providing a more immersive and engaging experience for users.

Instagram Shopping Ads take carousel ads one step further by allowing businesses to tag your products directly in the ad, making it easy for users to purchase the product without leaving the app.

Collection ads create an immersive shopping experience that encourages users to browse and purchase. This format is perfect for showcasing a collection of products, telling a brand story, or highlighting the features of a single product. By combining images, videos, and text, collection ads can create a more in-depth brand experience, driving engagement.

Experimenting with different ad formats is critical because it allows your business to find the format that resonates best with your target audience. This in return, allows you to run the ads that drive the most conversions and tailor your ad strategy accordingly.

The Secret Sales Weapon: Retargeting on Meta

Retargeting is a powerful tool to increase return on investment (ROI) and the likelihood of conversion. To build a successful retargeting campaign we recommend targeting two distinct audiences: Custom Audiences and Lookalike Audiences. While these audiences share some similarities, it’s important to understand their differences.

A Custom Audience is made up of users who have already engaged with your brand. This audience is built from sources like customer lists, website traffic, or Instagram and Facebook followers. Using existing data to build this audience means you can tailor your ads to individuals who are more likely to convert, resulting in higher ROI and lower advertising costs.

A Lookalike Audience is a group of users who are similar to your custom audience based on factors like shared demographics and audience behavior. Enabling a lookalike audience allows you to get in front of new users without having to do all the guesswork. Targeting a lookalike can help improve campaign learnings, increase conversions, and ultimately drive stronger ROI compared to an interest-based audience.

Organic Social Media

Don’t have the budget for paid advertising? There are a number of ways to drive sales with organic social.

Once you’ve established your organic social media strategy, it’s time to start gathering content. Creating visually appealing content will allow you to showcase your products in an authentic and engaging way. Consider sharing customer testimonials, behind-the-scenes glimpses, and product demos to build trust and connect with your audience. And don’t forget engagement! Engaging with your followers by responding to comments and messages promptly, shows that you value their feedback.

Tap Into In-Platform Features

Facebook and Instagram Shops allow your business to create a seamless shopping experience within your existing social media accounts. Shops allow your business to tag products in posts and stories, add a Shop button to your profile, and create collections to showcase products.

Pro tip: You’ll want to ensure that your Shop is optimized for in-app purchases. Meta recently announced they are no longer supporting Shops that link to a website effective April 24, 2024, This decision is part of Meta’s efforts to build a seamless shopping experience.

Ready to unlock the power of Meta’s organic and paid social media? TribalVision’s team of dedicated social experts can help you reach your goals! Get in touch with us today.