Breaking Down The Walls podcast

Positive Business with Patricia Raskin • WPRV AM790

Marketing can no longer be viewed as an isolated “department” silo’d from all other business units. Here, Chris Ciunci speaks about the importance of eliminating the ‘island’ of marketing – enabling marketing to be viewed as a way of life versus a department housed within four walls. Topics include the importance of defining clear and quantifiable objectives, the need to deliver relevant, targeted content to a defined audience, and the crucial role that performance metrics play in the overall picture.

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