Crafting a content marketing strategy that generates more business.
Effective marketing today is all about storytelling. As opposed to relying on a dry presentation of facts through traditional messaging methods — i.e. mission statement, value proposition, features and benefits, bullets — the most successful marketers create stories that both humanize their offerings and engage their audiences. The true power of telling a compelling brand story is the generation of more business. More and more today, the appeal of an authentic brand story is the difference between someone choosing to explore your site further — or leaving to view a competitor’s site.
At TribalVision, we help you to craft an effective branding strategy that will resonate with your target audience. This story isn’t about you, and how great your product, service or company is. It speaks directly to the pain points your audience is experiencing. It describes how you can solve the problems they face over the short and long term.
Some examples of effective storytelling.
What kind of a story can your brand tell about itself? Is there an interesting story about why you got into the business in the first place? Were certain products developed and/or refined to solve common customer pain points? Can we engage real customers to talk about what they like about your company in a very personal way?
The possibilities are endless. At TribalVision, our goal is to develop a content marketing strategy that makes prospects and customers want to identify with your brand. We do this in a way that aligns with your big-picture messaging strategy, the particular industry you’re in, and the demographics of your targeted audiences.
Some examples of stories we’ve told.
Once we’ve created a solid basis for your brand story, we look for the most effective ways to tell it. The key in this execution phase is to weave your story into as many different messaging touchpoints as possible, with an eye on keeping it consistent and cohesive across the board.
Take a look at some of the video based stories we’ve told for some of our clients: