Automate Smarter White Paper at a Glance
What is Marketing Automation?
Marketing Automation allows you to elevate your marketing efforts through its ability to generate unique personalized experiences. With an automation platform in place, marketers can automate a number of their ongoing processes like deploying email touchpoints, qualifying prospects, and nurturing prospects through the lead funnel. With the use of automation, customization can be accomplished quickly and efficiently while saving money.
Changes to Marketing Automation in the Last 5 Years
Today, marketers at small and medium-sized businesses with modest budgets can leverage automated tactics previously only available via enterprise-level software. Since marketing automation offers sophisticated and personalized experiences for clients, the competition will fall far behind if they don’t integrate this into the marketing toolkit.
Why Businesses Use Automation
Marketing automation is more popular and easier to use now than ever before. It provides organizations a means to reach a larger audience, deploy more touchpoints, and create personalized engagements, all without adding headcount or slowing a team’s output. Channels like paid search, social media, email, and traditional direct mail can be impacted by marketing automation to augment their campaigns.
Marketing Automation Platforms to Consider
Many platforms assist marketers in implementing their marketing objectives. With different budgets or tools within a platform, it is essential to discover the best fit. This white paper has outlined three different platforms for marketing automation, HubSpot, Marketo, and MailChimp, and their pros and cons to find out which best suits your company’s needs.
What Clients are Saying About TribalVision
Driving E-Commerce Sales for an Athletic Gear Company
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Driving E-Commerce Sales for an Athletic Gear Company
A custom athletic gear e-commerce site tasked TribalVision with increasing the number of launches of unique team gear e-commerce stores. TribalVision recommended and oversaw the implementation of an exit intent pop-up on the company’s main homepage.The purpose of the pop-up is to capture contact information from users who are interested in learning more about launching their own gear store. The pop-up was paired with a nurture workflow consisting of two emails.
Over the first two and half months of the campaign, 642 new contacts were enrolled in the company’s subscriber list. Approximately 64 store launches can be attributed to the campaign. Based on the standard store activation rate of 40% and an average revenue of $1,364 per store, an estimated $34,918 in revenue can be attributed to the campaign during the first two and half months.
642
new contacts enrolled in the company’s subscriber list
new contacts enrolled in the company’s subscriber list
$34,918
in revenue can be attributed to the campaign
in revenue can be attributed to the campaign
Disaster Relief Campaign for Leading Non-Profit
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Disaster Relief Campaign for Leading Non-Profit
A top 10 non-profit international development organization with programs in 50 developing countries reached out to us to execute an integrated marketing campaign for a Nepal disaster relief appeal. The appeal centered around the two devastating Nepal earthquakes that occurred on April 25th and May 12th, 2015, affecting thousands of communities and families. Reacting quickly to the crisis, we rapidly implemented a marketing plan that included direct mail, display advertising, display media buys, email marketing, and paid search advertising, and executed on this strategy over the course of three months. The goals of this campaign were to:
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- Generate $100K in total revenue.
- Raise awareness for the organization’s mission and Nepal disaster relief, looking specifically at new donor acquisition.
- Increase qualified traffic and engagement on the website, examining the source and medium of traffic.
- Create compelling email content and stories, with targeted messaging and calls-to-action to donate.
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Only a month into the Nepal campaign, we drove a +6,606% month-over-month increase in revenue and a +5,778% increase in transactions from email alone, with a 26% donation conversion rate resulting from email in April 2015. Although in the past direct mail had accounted for an overwhelming majority of donations to the client’s emergency disaster relief efforts, we saw that digital channels drove 53% of the total revenue for Nepal. The total revenue generated amounted to $426,673, over 4x the initial goal.
+6,606%
month-over-month increase in revenue
month-over-month increase in revenue
26%
donation conversion rate
donation conversion rate
Chris Ciunci
Free Marketing Automation Consultation
Have a conversation with Chris about how TribalVision can work with your team to develop and implement effective marketing automation strategies that bring tangible results to your business.