Brooke Souza is a Marketing Director at TribalVision’s Rhode Island office. A member of the TribalVision team since 2013, Brooke is motivated by delivering results for her clients and being a high-impact leader and coach to her teams. Data-driven and process-oriented, Brooke collaborates with C-suite marketing and sales executives across B2B and B2C industries that include healthcare, non-profit, manufacturing, software, and professional services. Brooke entrenches herself in her clients’ businesses to solve complex challenges — with the goal of building lasting relationships anchored in trust.
Brooke’s marketing experience allows her to effectively guide teams in crafting strategic plans and executing tactics that align with client goals and budgets. Her strengths include brand building, messaging & positioning for organizations lacking strong brand qualities, launching brand awareness campaigns for clients looking to increase reach and share of voice with new audiences, and deploying multi-channel, direct response initiatives to generate top-of-funnel leads and measurable ROI – with the end goal being top-line revenue growth.
In addition to driving successful outcomes for her clients, Brooke manages TribalVision’s internal client service training directives. She mentors TribalVision’s team members on how best to address the diverse needs of our clientele and continually strives to improve our standard of service to drive client satisfaction.
Brooke holds a BA in English from Rhode Island College and MBA from Johnson & Wales University. She eagerly shares her passion for marketing in her volunteer roles as Marketing Committee Chair for the Boys & Girls Club of Warwick and Marketing Leader for SouthPointe Christian Church.
Client outcomes that Brooke is particularly proud of include:
- Drove 1,101% return on ad spend while decreasing channel cost by 86% and cost per click by 81% for a leading infant and toddler product manufacturer.
- Surpassed program revenue goal while earning a 443% return on ad spend and contributing to $708K in revenue for a non-profit organization.
- Increased revenue by 737% while decreasing channel costs for a home improvement company.