Working with CFGI as an outsourced marketing department to provide strategic and tactical marketing expertise.
Brand Identity
Developed a new logo, brand identity, and employee bios.
Website
A new website was designed and coded to further highlight CFGI’s message, product offering, and augment branding.
Marketing Brochure
In order to support new business efforts, TribalVision designed and developed messaging for CFGI’s corporate brochure and business service lines.
Business Development Proposal
Developed custom proposals to support business development and sales efforts.
Industry- Specific Collateral
Developed and designed case studies and specific collateral relevant to CFGI’s target audiences.
Bi-Annual Company Newsletter
In addition to collateral, TribalVision assisted with the creation, development, and distribution of the bi-annual CFGInsights newsletter.
LinkedIn Strategy & Optimization
Developed messaging and optimization techniques for employee profiles along with the build-out of the CFGI company profile. Coordinated professional headshots to carry consistent brand.
Football Pool
Developed collateral, messaging, and managed the execution of CFGI’s annual football pool tournament.
Team Portal
Managed the development of a custom team portal to include skills, team information, and provide another platform for internal communication.
Custom CRM
Managed the development of a custom CRM to optimize lead ownership and communication preferences for sales and business development initiatives.
Prospecting and Sales Outreach Strategy
Helped drive trade show awareness and VIP event attendance through email, calling and direct mail campaigns.
Targeted Service Line Presentations
Built messaging and developed content for targeted presentation.
Conference Strategy
Helped drive conference awareness and targeting through conference optimization and lead prospecting strategy build-out.
Conference Booth
Designed and developed the CFGI booth and assisted with conference marketing support.
Panel Video Presentation
Helped drive conference awareness and targeting through conference optimization and lead prospecting strategy build-out.