CFGI
Working with CFGI as an outsourced marketing department to provide strategic and tactical marketing expertise.
Brand
Identity
Developed a new logo,
brand identity,
and employee bios.
brand identity,
and employee bios.
Website
A new website was designed and
coded to further highlight CFGI’s
message, product offering, and
augment branding.
coded to further highlight CFGI’s
message, product offering, and
augment branding.
Marketing
Brochure
In order to support new
business efforts, TribalVision
designed and developed
messaging for CFGI’s
corporate brochure and
business service lines.
business efforts, TribalVision
designed and developed
messaging for CFGI’s
corporate brochure and
business service lines.
Business
Development
Proposal
Developed custom proposals to
support business development and
sales efforts.
support business development and
sales efforts.
Industry-
Specific
Collateral
Developed and designed case
studies and specific
collateral relevant to CFGI’s
target audiences.
studies and specific
collateral relevant to CFGI’s
target audiences.
Bi-Annual
Company
Newsletter
In addition to collateral, TribalVision
assisted with the creation,
development, and distribution of
the bi-annual CFGInsights
newsletter.
assisted with the creation,
development, and distribution of
the bi-annual CFGInsights
newsletter.
LinkedIn
Strategy &
Optimization
Developed messaging and
optimization techniques for employee
profiles along with the build-out of the
CFGI company profile. Coordinated
professional headshots to carry
consistent brand.
optimization techniques for employee
profiles along with the build-out of the
CFGI company profile. Coordinated
professional headshots to carry
consistent brand.
Football
Pool
Developed collateral,
messaging, and managed
the execution of CFGI’s
annual football pool
tournament.
messaging, and managed
the execution of CFGI’s
annual football pool
tournament.
Team Portal
Managed the development of a
custom team portal to include skills,
team information, and provide another
platform for internal communication.
custom team portal to include skills,
team information, and provide another
platform for internal communication.
Custom CRM
Managed the development of a
custom CRM to optimize lead
ownership and communication
preferences for sales and business
development initiatives.
custom CRM to optimize lead
ownership and communication
preferences for sales and business
development initiatives.
Prospecting
and Sales
Outreach
Strategy
Helped drive trade show
awareness and VIP event
attendance through email,
calling and direct mail
campaigns.
awareness and VIP event
attendance through email,
calling and direct mail
campaigns.
Targeted
Service Line
Presentations
Built messaging and developed
content for targeted presentation.
content for targeted presentation.
Conference
Strategy
Helped drive conference
awareness and targeting through
conference optimization and lead
prospecting strategy build-out.
awareness and targeting through
conference optimization and lead
prospecting strategy build-out.
Conference
Booth
Designed and developed the CFGI
booth and assisted with
conference marketing support.
booth and assisted with
conference marketing support.
Panel Video
Presentation
Helped drive conference
awareness and targeting through
conference optimization and lead
prospecting strategy build-out.
awareness and targeting through
conference optimization and lead
prospecting strategy build-out.
