CFGI

Working with CFGI as an outsourced marketing department to provide strategic and tactical marketing expertise.

Brand
Identity

Developed a new logo,
brand identity,
and employee bios.

Website

A new website was designed and
coded to further highlight CFGI’s
message, product offering, and
augment branding.

Marketing
Brochure

In order to support new
business efforts, TribalVision
designed and developed
messaging for CFGI’s
corporate brochure and
business service lines.

Business
Development
Proposal

Developed custom proposals to
support business development and
sales efforts.

Industry-
Specific
Collateral

Developed and designed case
studies and specific
collateral relevant to CFGI’s
target audiences.

Bi-Annual
Company
Newsletter

In addition to collateral, TribalVision
assisted with the creation,
development, and distribution of
the bi-annual CFGInsights
newsletter.

LinkedIn
Strategy &
Optimization

Developed messaging and
optimization techniques for employee
profiles along with the build-out of the
CFGI company profile. Coordinated
professional headshots to carry
consistent brand.

Football
Pool

Developed collateral,
messaging, and managed
the execution of CFGI’s
annual football pool
tournament.

Team Portal

Managed the development of a
custom team portal to include skills,
team information, and provide another
platform for internal communication.

Custom CRM

Managed the development of a
custom CRM to optimize lead
ownership and communication
preferences for sales and business
development initiatives.

Prospecting
and Sales
Outreach
Strategy

Helped drive trade show
awareness and VIP event
attendance through email,
calling and direct mail
campaigns.

Targeted
Service Line
Presentations

Built messaging and developed
content for targeted presentation.

Conference
Strategy

Helped drive conference
awareness and targeting through
conference optimization and lead
prospecting strategy build-out.

Conference
Booth

Designed and developed the CFGI
booth and assisted with
conference marketing support.

Panel Video
Presentation

Helped drive conference
awareness and targeting through
conference optimization and lead
prospecting strategy build-out.