Falvey Insurance Group

Partnering with Falvey Insurance Group (FIG) as a full-service outsourced marketing department to spearhead the planning, launch, and ongoing management of the organization’s first formal marketing program.

Logos

Designed a new visual
identity for the Group and
refreshed the logos of each
of the four key business
units for visual alignment
and consistency.

Brand
Guidelines

Codified the brand identity for each of
the FIG companies—including font
usage, color palette, logo abuse, and
supergraphic treatments—to ensure
uniformity at the Group-level, while
supporting the individuality and
authority that each business unit
represented in the market.

Business
Cards

Designed business cards
to showcase the new
brand identity for each of
the FIG companies.

Stationery

Designed new letterhead,
envelopes, and shipping labels
featuring the updated branding
for each company.

Sell
Sheets

Produced ongoing sales assets,
supporting the efforts of underwriters to
more effectively communicate each
company’s value proposition and key
product and service offerings in a concise
and visually compelling way.

PowerPoint
Template

Developed multi-purpose pitch
deck templates for internal and
external applications.

Websites

Fully refreshed the websites for each of
the FIG companies to create an
immersive, accessible user experience
through the use of mobile-responsive
layout and interactive design elements.

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