Amazon is dominating the ecommerce space, accounting for 43% of all US online retail sales in 2016 according to Inc. In addition, 1 out of every 4 US adults now has an Amazon Prime membership. So let’s face it, if you are selling on Amazon, the need to generate brand awareness is becoming increasingly important. However, there is a lot of competition which can make it difficult for your brand to stand out. But, in a world where communicating your brand story is becoming increasingly harder, Amazon has a pretty cool tool to help you share your story with Amazon’s consumers.
Introducing Amazon Storefront
Amazon Storefront is a customizable, branded, virtual-storefront on Amazon.com. These storefronts help increase engagement with your brand, give you the ability to drive shoppers to specific products, and help customers learn more about your brand. To get started, choose a template from one of Amazon’s pre-designed storefront templates and customize it to find a layout that best showcases your brand and product offerings. These templates come with customizable features such as dynamic or static product curation widgets, or multimedia content modules to give your customers an engaging space to interact with your brand. Don’t let these customization options make you nervous though. Building an Amazon Storefront does not require any experience with developing websites. Even if this is the first time you have ever built something online, Amazon Storefront uses a user-friendly interface that allows anyone to create a storefront in a matter of minutes.
The Amazon Storefront also comes with a built-in reporting feature that allows you to analyze how visitors are interacting with your storefront which helps you to optimize your store product offerings and layout to best fit your customer’s needs. In order for to get the most out of your storefront, you will need to leverage on and off channels to promote your new page and drive traffic to your store offerings.
Promoting Your Store
On Amazon: Amazon storefronts come with built-in social media features, like sharing buttons, for your customers to share with their social networks. You can also leverage Amazon’s Headline Search Ads to build awareness and drive traffic to your store. There is also the ability to link your store in the brand byline on each of your product detail pages so customers who are looking at your products can visit to learn more about your brand.
Off Amazon: Each Amazon storefront comes with their own unique store URL which you can use to share with your followers or include in your promotional efforts outside of Amazon.
