7 Questions to Ask When Vetting An Outsourced Marketing Firm
Under the right circumstances, outsourcing your marketing can be one of the smartest decision you’ll make with your business strategy. Whether you are looking to compliment your existing …
Tips to Market Smarter
Simplify Your Marketing Efforts Down to 2 Circles
“Simplify your marketing efforts down to 2 circles to better clarify your time and attention.” Outer Circle The “outer circle” is what most business owners focus on when …
View Marketing as an Investment - Not an Expense
Marketing is a powerful engine for growth and success. Stay fully invested in your company’s vision in order to achieve superior returns. Peter Drucker, known as the father …
Time is Money
Have you ever left a meeting feeling equally or more confused than when it began? If so, you’re not alone. Consider the following statistics: According to a study …
Hustle: Your Secret Weapon
Going to work every day and putting in an honest day’s work is not enough. That most likely is what your competitors are doing, and it will seldom …
Plant Short-Term Seeds While Building for the Long Term
Consider the following questions: Do you care more about a long-term relationship with a customer or a single sale from a customer? Would you rather have $1,000,000 in …
Set The Right Priorities
This is an exciting time to be a marketer. A new solution hits the market every day, and there are a multitude of solutions available for any problem ...
Content is King
The mantra “content is king” has recently become a favorite of marketers—and for good reason. In today’s rapidly changing marketing landscape, content marketing is one of the most ...
Content is King
The mantra “content is king” has recently become a favorite of marketers—and for good reason. In today’s rapidly changing marketing landscape, content marketing is one of the most …
Tell a Compelling Story
Today, this one day, the average U.S. citizen will read thousands of digital words and see hundreds of marketing messages. According to a recent article, in just the ...
Think “Owned, Earned, Paid”
For marketers who want to truly leverage today’s new media, paid marketing is actually the least desirable route to travel. A few years ago, an article published in ...
Know Your Customer
In marketing, your first question should always be the same: Who is your customer? A shocking proportion of companies don’t have an answer to this question, despite the …
Leverage Your Internal Team
Consumers today are oversaturated with information, making it difficult to produce advertising that can successfully cut through the cluttered sea of modern media. Fortunately, one of the most …
Put the Right Technology in Place
Today’s technology can help with just about anything: email marketing, product management, collaboration, social media marketing, insights and analytics, and visual content. Marketing-related technology usually falls into two major …
View Your Website as Your Online Storefront
The Digital Era is in full swing. 89% of B2B buyers research online before making a purchase.[i] Imagine what could happen if a stronger website presence led to …
Execution, Execution, Execution
In my last tip, I talked about the importance of a well-formulated strategy. Equally important is sound implementation of that strategy. If its execution is sloppy, the strongest marketing …
Start with a Plan
Overwhelmed by today’s proliferation of communications channels, marketers often focus their attention on the project of the moment. Without a strategy-first approach, these businesses frequently spend their marketing …
Treat Your Sales Force as a Marketing Channel
Even a small sales force costs more than most small or midsize businesses spend annually on marketing. Optimize yours and make it a marketing channel that efficiently drives …
Understand the Difference Between Branding and Marketing
Any business owner or executive will tell you that marketing is important, but many overlook the power of a strong brand. Because it is difficult to quantify and …
Market Internally
At TribalVision, we consider any organization as being composed of three elements: a customer tribe, a partner tribe, and an internal tribe. Any business will operate below its optimum if it does not invest in all of these three elements. The truth is, business owners often focus a disproportionate amount of time on keeping customers happy while ignoring their own internal team.
Surround Yourself with the Right People
To maximize growth, you need people throughout your company with the right skill sets — who are passionate and fully engaged with the tasks at hand. We’re guessing …
Hammer Home Your Unique Selling Proposition
First, determine how your company stands out from competitors. Then communicate and support this in every possible way. Consumers today are faced with nearly infinite options. Marketing’s job …
View Marketing and Sales as One
Companies that view marketing and sales as a symbiotic partnership are outpacing their competitors who view them as separate silos. You need to align and integrate these functions …
Think Mobile
In early 2014, internet usage on mobile devices surpassed PC traffic, irreversibly transforming the marketing landscape. The busy modern lifestyle has consumers almost constantly on the move. Your …
Think Inbound Over Outbound
Did you know that a whopping 94% of the links clicked on by search users are organic rather than paid? Today’s consumers know their rights, and they don’t …
Fire Your Worst Customers
By transitioning away from low-value customers, you can devote the right amount of time, money, and resources to acquire and retain high-value customers. “The customer is king.” We have all heard this common marketing truism, …
Wow Your Customers
Your customers today have a wealth of choices and information. Efforts to retain them are more crucial than ever — and profitable. Many businesses focus primarily on finding …
Map Out Your Customer Decision Journey
Companies used to be in control. The traditional sales funnel model consisted of the company pushing the prospect through stages of awareness, familiarity, consideration, and eventual purchase. It …
Measure Everything You Market
Marketing pioneer John Wanamaker famously once said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” A century later, a surprising amount of companies are still in the dark. A recent Roundpeg survey found that less than 40% of the small businesses surveyed measured their ROI in any way, and even more companies measure their marketing inadequately. An alarming amount of marketing decisions are still made by instinct despite the many tools available to business owners today, and this leads to companies throwing away money on marketing activities with a low ROI.