On June 8th, Chris Ciunci discussed his most recently published book, Marketing in the Trenches, at the Small Business Association of New England’s (SBANE) Rhode Island Breakfast Series. Chris presented a 45 minute sneak preview to approximately 30 business owners, specifically discussing his 25 marketing tips for helping businesses grow.
Marketing in the Trenches is a book for business owners and executives who wish to go beyond using typical marketing tactics to grow their businesses. The book provides 25 tips for business leaders to implement such as creating an employee culture and managing you and your team’s time efficiently. Marketing in the Trenches takes on Chris’s holistic approach to marketing, which considers the unity of an entire organization essential for a growth-centered strategic plan. SBANE’s RI Breakfast Series was the perfect place to unveil the upcoming release of Marketing in the Trenches given the audience’s SMB leader demographic.
Chris commented, “This is a fitting environment to first unveil the tips in the book given that it’s mostly business owners in the room. I want to thank Katie Mudarri from SBANE for giving me the opportunity to speak. I hope the attendees walked away with some practical tips that they can implement for their organizations right away.”
SBANE is a private not-for-profit association that consists of about 600 member New England companies. SBANE’s mission is two-fold: to provide a legislative voice for small businesses and to provide knowledge for its members to grow their businesses. Active in Rhode Island and Massachusetts, the association hosts a number of educational and networking events each year. The Rhode Island Breakfast Series is a monthly program attended by around 50 executives and business owners; the Breakfast Series consists of an hour of networking with a full breakfast buffet, followed by a featured speaker.
TribalVision’s mission is to help companies grow. This is achieved by combining intelligent strategy with tactical execution in a hands-on, results-driven manner. TribalVision utilizes its clients’ marketing budgets as efficiently and intelligently as possible – ensuring that each dollar spent maximizes awareness and generates new business. TribalVision’s unique marketing model is designed to fully align interests with client outcomes – guaranteeing an objective, client-first partnership. This is demonstrated in the firm’s fee-based compensation structure, “roll up your sleeves” mindset, metrics-driven approach, and role as a trusted marketing resource tasked to help navigate organizations to higher grounds.