PROVIDENCE, RI- October 2013
TribalVision has been invited as the guest speaker for the Ocean State Business Expo being held on October 2nd in Warwick, Rhode Island. “We are honored to be selected by the Rhode Island Business Expo Committee as the Expo’s marketing presenter,” said Ciunci. “We want to do everything we can to help educate the community on ways to market smarter.” Featuring over 100 exhibitors, the Ocean State Business Expo is Rhode Island’s premier event for connecting Rhode Island businesses and developing the state’s business community. Founder Chris Ciunci and Vice President Damien Cabral presented on the power of LinkedIn for business owners, giving practical advice on how to leverage the social media channel as a lead generation tool.
“We want to bring the business community up to speed on the countless ways LinkedIn can be utilized, while also offering an update on all of the latest improvements LinkedIn has made spanning the past several months,” said Cabral. “It’s important to always stay on the cutting edge of what’s going on given the social media landscape is changing so rapidly.
Ciunci and Cabral emphasized the importance of using LinkedIn for lead generation, as LinkedIn has a visitor-to-conversion rate that is nearly 3x the rate of Facebook and Twitter. Furthermore, 45% of LinkedIn’s members are considered key decision makers for their companies.
They explained that successful lead generation means taking an indirect approach to gaining credibility before making a pitch. Instead of trying to sell at the very beginning of the conversation, they suggested starting the discussion by providing helpful information. A positive impression is gained by reaching out to people with their interests in mind, as first impressions are also lasting ones.
Teaching LinkedIn analytics and encouraging business owners to set LinkedIn goals comprised the final section of the presentation before TribalVision’s summarizing a LinkedIn case study. The study involved a small postcard-based marketing company that generated more than 72% of its business from LinkedIn; this growth in business was solely generated by active LinkedIn usage and participation in the online community.
About TribalVision
TribalVision is a marketing consulting firm whose mission is to help organizations market smarter. As a marketing department for hire, TribalVision is a flexible, cost-effective, and practical alternative to the traditional marketing solutions available. TribalVision offers its clients marketing strategy development, channel-mix optimization, tactics implementation, and executive leadership services.
To learn more, visit tribalvision.com, contact alatosek@tribalvision.com or call us at 401-272-1300.