Gone are the days of brands pushing out content without a cohesive strategy behind it and getting engagement and followers– social is changing rapidly, and your strategy should be too. The social landscape is more convoluted than ever, and your content needs to be timely, engaging, and relevant in order to cut through the clutter. That’s why we’ve identified the 4 ways your brand should shift your organic social strategy in 2023 below.
- Prioritize Quality Over Quantity: Contrary to popular belief, you don’t need to post every single day (or multiple times a day) in order to be relevant to your followers on social. In fact, your followers would rather you didn’t. Social users are looking for a reason why they should follow your brand, so they would rather see less frequent high-quality posts than more of the same content multiple times a day (think 3-5 Reels that provide value vs. 7-10 of the same product images they’ve already seen).
- Think Video-First: As we know, TikTok is quickly becoming the fastest-growing social media app. Users are attracted to the app’s quick and engaging videos, and brands who don’t adapt their strategy to that style of content, may ultimately get deprioritized by the algorithm and dropped from their followers. TikTok isn’t the only place where you can flex your video content, Instagram Reels and YouTube Shorts are also seeing a surge going into 2023.
- It’s Not All About Your Products: Yes, a large part of organic social for brands will be promoting their products, but that is not enough to keep users engaged anymore. Followers of brands are hungry for more than just learning about your product features– they want to feel like they are apart of a community on your page. Try mixing up your strategy next year with some unbranded content. Offer your followers resources, tips, or funny and relatable content that is relevant to your audience and brand.
- Shift From Evergreen To Campaign: Planning your social calendars well ahead of time is the key to a cohesive approach across channels. That said, what we’re seeing for 2023 is a resurgence of a campaign-style approach vs. the traditional evergreen posts that could be used on any day. Pick 1-3 key campaign focuses that align with your brand goals and initiatives each month and stick to them.
Planning your organic social media strategy for the next year can be tricky– especially on platforms that change so quickly. TribalVision is here to help you navigate your 2023 planning on organic social and beyond. Get in touch with us!