SetPoint Health

TribalVision partnered with SetPoint Health, a Massachusetts based health and wellness company, as a full-service outsourced marketing department to develop new marketing assets and craft a go-to-market strategy to profitably penetrate the crowded weight loss industry.

Logo
Evolution

We designed an updated
logo to better tell the
SetPoint Health story in a
modernized and more
meaningful way

Website
Buildout

A new website was designed and coded
that included targeted messaging,
engaging videos and a back-end
consumer portal for members looking for
1:1 customized weight loss support.

Identity

We transferred the newly
created logo to multiple
environments including
business cards, letterhead,
and envelopes.

Building
Branding
Assets

Created an illustrative, consumer-friendly
brand for SetPoint Health that stood out
against the sea of corporate giants in the
weight-loss arena.

Implementation

We applied this newly created
illustrative brand to various mediums
including iPad presentations, food
packaging and collateral.

Digital
Presentation

We designed SetPoint Health a digital
presentation that served as an
introductory pitch deck to hospitals
and national weight loss companies.

Sales
Support

We designed nutritional
guides and product catalogs
that the sales team used to
onboard new patients and
weight loss partners.

Tradeshow
Presence

We designed all of SetPoint
Health’s trade show assets
including multiple sized
booths, tradeshow materials,
email templates and
post-show assets.

The Whole
Package

We designed a consumer-friendly
and practical package that
consumers received at their
door-step for all of their online
weight loss monthly orders.

Product
Collaborations

We partnered with a well-known
Cambridge-based chef to design a
“Chef Set” branded concept that was
sold into hundreds of Whole Foods
locations nationwide.

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