Updating Core Messaging to Increase Brand Awareness and Market Penetration

Case Study

The Situation

WEVO is a user testing SaaS solution that enables brands and marketers to evaluate web experiences in a pre-live staging environment.

Customers receive both qualitative and quantitative insights based on how independently sourced respondents engage with the web experience and are able to analyze results through a detailed, interactive reporting dashboard.

WEVO enlisted TribalVision to develop a full go-to-market strategy to generate awareness and capture qualified leads at both volume and velocity to elevate against its compeitition.

About WEVO

WEVO is a customer experience company that offers the fastest platform for pinpointing why visitors are not engaging and how to change that problem.

The Solution

Given the unique nature of the solution relative to other products in the space, TribalVision first focused on articulating the platform’s differentiated value in the marketplace. We developed new branded content, product messaging, and brand assets to drive comprehension and ensure the solution would resonate with target audiences.

TribalVision then developed a comprehensive lead generation strategy that leveraged these optimized brand assets to drive new business.

  • Developed new creative assets and revamped the WEVO website to more effectively communicate the platform’s value propositions
  • Developed a multi-channel digital media plan to drive meaningful engagement with priority audience segments
  • Activated a wide variety of ad units and placements on LinkedIn, including Lead Generation ads, Sponsored Content, and InMail messages to reach new top potential prospects
  • Launched new paid search campaigns to capture high-intent leads
  • Deployed email campaigns to nurture top- funnel prospects through to conversion

Our experience with TribalVision continues to be excellent. The team feels like part of ours, and is constantly engaged across our entire organization. I am particularly impressed by how TV is able to pick up multiple concurrent assignments and deliver. We are leveraging their project management, creative, paid search, and even thought leadership capabilities. The team even takes care of finding us the right outsourced resources for building landing pages and shooting videos.

- Tomer Azenkrot, Chief Revenue Officer
WEVO, Boston MA

The Results

After equipping WEVO with messaging and assets that better conveyed their value proposition, our team achieved the following results:

  • Drove an additional 7,000 website sessions
  • Increased page views per session by 17%
  • Increased average session length by 30%
  • Decreased bounce rate by 16%
increase in website
increase in average
session length