This week South Korea’s most popular information technology news source, ETNews, published the first of a series of articles written by the TribalVision team. Known as eTimes in South Korea, ETNews is the go-to resource for major Asian companies looking for the most up to date technology news.
The first article, Big Data Always Starts Small, lays the groundwork for companies to begin taking advantage of the new generation of analytical tools. These tools, previously available only to industry giants, are now accessible to companies of any size, and can transform how organizations optimize their sales force. For companies attempting to break through sales stagnation, manage costs more efficiently, or venture into new markets, data-centric analytical tools provide a cost-effective, approachable way to discover the strengths and weaknesses of your organization.
The shift to the world of big data can seem daunting, but TribalVision’s article series seeks to break down the knowledge barrier, and explain how businesses of any size can maximize the value of every marketing dollar spent, starting from square one. As the article puts it, “Every data set starts at 0 bytes.”
ETNews has long been a respected source for Asia’s premier business community, and the TribalVision team is very honored to be selected for this opportunity. “Companies all over the world are adapting to concept of big data, and it’s very exciting that ETNews recognized our team for our expertise in this new world of analytics,” said TribalVision CEO Chris Ciunci. “The size of the company no longer limits the power of its business optimization; the key is to explore and embrace the options available, and put them to work for you.”
“The South Korean business environment is a really interesting case study of a modern economy that grew incredibly fast,” TribalVisions’s head of Asian Operations, Suzy Im, discussed. “In some ways, that makes them more comfortable in the world of digital marketing, which explains the huge success of a tech-based paper like ETNews. But I think it also really speaks to our growing expertise in online marketing that we were chosen to author an article aimed at such an informed demographic.”
Companies looking to improve their bottom line can leverage cost-effective digital marketing tools, enhancing their online presence for next to nothing. For mid-sized companies entering the new age, smart investments in new age marketing will revolutionize the performance of their business. Regardless of the industry, data analytics can identify and provide solutions for problems previously impossible to find.
TribalVision is a Rhode Island and Boston marketing firm whose mission is to help organizations market smarter. As a marketing department for hire, TribalVision is a flexible, cost-effective alternative to the traditional marketing solutions available to the Rhode Island business community. TribalVision’s expertise includes marketing strategy development, channel-mix optimization, marketing tactics implementation, sales force optimization, and the building of highly differentiated brands. Our interests-aligned, objective business model enables us to integrate seamlessly with client teams to ensure that each marketing dollar spent works harder and goes farther. See more at www.tribalvision.com
ETNews was developed by the internet new media department in The Electronic Times, the most prominent daily newspaper specializing in information technology in Korea, for the purpose of providing a variety of IT portal services on the internet.
After changing its name from ‘ETnews’ to ‘Electronic Times Internet’, ETNews has concentrated its efforts on providing diverse IT based online services as well as making IT-news available on the internet from The Electronic Times in print. As the nation’s best IT specialized portal, ETNews will continue to provide speedy and accurate news and analysis to a world-wide base. See more at www.etnews.com