WARWICK, RHODE ISLAND
TribalVision Managing Partner Chris Ciunci recently served as a panelist for the Family Business Association (FBA) and Southern New England Entrepreneurs Forum (SNEEF)’s event “Family Businesses: Adjusting To The Changing Economy.” The well attended event was held on March 10th at the UMass-Dartmouth Center for Innovation & Entrepreneurship in Fall River, MA.
The FBA/SNEEF-hosted event focused on how family businesses can succeed as they face a changing economy being impacted by minimum wage increases, skyrocketing health care costs, rising interest rates, election year changes, and business succession issues. Moderated by Mike Maak of NorthEast Business Advisors, LLC, the night’s discussion focused on a Q&A with Chris and four other panelists after an hour of networking. Other panelists included John Brough of DiSanto Priest & Co, Debra Drapalla of Webster Bank, Travis Drouin of Moody, Famiglietti & Andronico, LL, and Brand Martin of Morris Mahoney LLP.
During the event, Chris shared his experiences working with family-run businesses. Chris views small businesses as a staple of our economy that will remain equally important regardless of economic change. As he commented after the event, “Family-run businesses are so important to our economy and to TribalVision. We take pride in helping dozens of well-established family businesses achieve their full potential. Since these businesses often don’t have formalized marketing departments, TribalVision can be the perfect fit.”
Chris answered questions about the pitfalls that he sees most family-run businesses make when it comes to marketing – and how these pitfalls can be easily avoided. He also shared numerous practical marketing channels and tactics in hopes of giving all attendees actionable takeaways to be implemented immediately. These tips were particularly popular with attendees. As one small business owner commented, “I really felt like the channels that Chris described are ones I should be considering, even though I had never thought about marketing in that way before.”
In fact, attendees commented across the board that they learned relevant and helpful information at the event, and all panelists were delighted by the number and thoughtfulness of the audience’s questions. The event was an excellent indication of how family businesses can grow and prosper even in the face of a changing and sometimes uncertain economy.
TribalVision’s mission is to help companies grow. This is achieved by combining intelligent strategy with tactical execution in a hands-on, results-driven manner. TribalVision utilizes its clients’ marketing budgets as efficiently and intelligently as possible – ensuring that each dollar spent maximizes awareness and generates new business. TribalVision’s unique marketing model is designed to fully align interests with client outcomes – guaranteeing an objective, client-first partnership. This is demonstrated in the firm’s fee-based compensation structure, “roll up your sleeves” mindset, metrics-driven approach, and role as a trusted marketing resource tasked to help navigate organizations to higher grounds.
About Family Business Association (FBA)
The Family Business Association (FBA) is the leading independent, non-profit organization serving family businesses in Massachusetts. It provides educational programming and a forum for family-run businesses to collaboratively exchange knowledge and experience. The FBA is also dedicated to the recognition and implementation of best business practices and ethical standards among the enterprises it serves. For more information, please go to http://fbaedu.com