June 2011

Marketing by the Numbers

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Marketing isn’t about taglines, logos, fancy design, or the 4 P’s. Well actually it is but I wanted to make a point. It is about much more than that. One piece of marketing that is very rarely discussed by college professors or in marketing books are the numbers. That’s right, the ugly numbers. Many new marketing grads enter the world of marketing thinking marketing only involves the subjects listed in…

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A Walk Through The (IT) Cloud

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The Cloud. It sounds a bit daunting to some, vague to others, and dangerous to many. Keeping proprietary data secure while providing employees with remote access to their data can seem like an impossible task, and one that’s not entirely worth the risk. What many companies don’t realize is that they’re already using the cloud, or at least their employees are. For example, we recently discussed the benefits of utilizing…

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Fail to Plan = Plan to Fail

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People have long said, “Time is money.” Small businesses have made great changes in the last decade to truly maximize returns on their time investments by implementing flextime policies, using freelancers, outsourcing projects, and allowing employees to telecommute. All of these timesaving methods allow companies to pay people for time they truly spend working rather than doling out hourly wages for downtime and water cooler chats. Still, finding ways to…

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Off Site, On Target

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Driving traffic to your website using search engine optimization-driven original web content is an absolute necessity. This method, called on-site SEO, is a great first step in building a successful website, which we discussed recently in The ABCs of SEO. The next step involves off-site SEO, which is content developed for online use in places other than your website. The concept is fairly simple: the more places you have content,…

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